Welcome to MAX Month! The month of June is all about mobile app experience (MAX).

Gain insights, learn from experts, be inspired, meet your peers and exchange ideas about MAX, Airship App Experience Platform (AXP) and Data Privacy. Check our calendar below for events, podcasts, blog posts, surveys and webinars – both live and on-demand – then select the topics that interest you most.

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WEEK 1

ON DEMAND WEBINAR

Why Master MAX

Blog Post – Why MAX Matters Series

Building Loyalty and Monetization

Blog Post – Practical Privacy Series

Don’t Get Pushy: Adapt to the Mobile Privacy Evolution

ON DEMAND WEBINAR

Understanding the Latest Consumer Privacy Behaviors

WEEK 2

JUNE 6-8 – EVENT (LAS VEGAS)

MAX @ MAU

BLOG POST – AXP Deep Dive series

Airship AXP: Help Brands Master Mobile App Experiences (MAX)

BLOG POST

WWDC Highlights for App Publishers: Personalization is Front-and-Center

JUNE 7-8 – EVENT (MIAMI)

MAX @ Aviation Festival Americas

Podcast – by Internet World

Was eine gute Mobile App Experience ausmacht

Blog post – by Movable Ink

Why your Mobile Marketing Needs 1:1 Personalization

Blog post – FRENCH

Développer la fidélisation et la monétisation

Blog post – GERMAN

Kundenbindung und Monetarisierung

JUNE 9 – LIVE WEBINAR

Practical Privacy – 8 Privacy Principles & Practices for Building Excellent MAX

BLOG POST

Top 5 insights from MAU 2022

WEEK 3

eBook

8 Privacy Principles and Practices for Building Better MAX

Blog Post – Practical Privacy Series

How to Get Practical With Privacy

JUNE 14-15 – EVENT (SINGAPORE)

MAX @ Aviation Festival Asia

ON DEMAND WEBINAR

Wie Einzelhändler attraktive mobile App-Experiences bieten können

Blog Post – by Purchasely

Leveraging In-App Subscriber Data to Maximize Retention

Blog Post – by mParticle

What is Data Chaos? And How to Solve it to Improve your Mobile App Experience?

BLOG POST – BY RELATIA

Comment animer vos applications sans développement technique ?

BLOG POST – WHY MAX MATTERS SERIES

Personalization: Show Them You Know Them

BLOG POST – BY BRANCH

Personalized App Onboarding with Branch + Airship

WEEK 4

Blog Post – Why MAX Matters Series

Notifications: MAXimizing Opt-ins

Blog Post – by Foursquare

Five Steps for a Better, More Engaging App Experience Using Location Data

JUNE 21 – EVENT BY AD4SCREEN (PARIS)

L’App Morning (French)

JUNE 22 – LIVE WEBINAR

How to Boost App Retention and Revenue

Blog Post – by MixpanEL

Using Data Across the Customer Lifecycle: a Deep Dive into User Activation

Blog Post – by RevenueCat

How Brands Can Create Better Mobile App Experiences with Airship + RevenueCat

WEEK 5

Blog Post – by Radar

5 Ways Leading Retailers are Exceeding Customer Expectations with Hybrid In-Store Experiences

JUNE 28 – EVENT BY SALESFORCE (LONDON)

The Future of Retail is Here

Blog Post – AXP Deep Dive series

Customer Journeys: Leveraging Real-Time Data To Create Personalized Journeys

JUNE 29 – Event (London)

MAX Month Closing Evening

Blog Post

Personnalisation : montrez à vos clients que vous les connaissez

Blog Post

Personalisierung: Zeigen Sie Ihren Kunden, dass Sie sie kennen

Live Webinar

Comment booster la rétention et les revenus sur apps mobiles

BLOG POST

#MAXMonth Round-Up

MAX Month Prize Draw

MAX Month Prize Draw


Thank you to all the MAX Month Partners
for their content contributions


The new best practice for creating better app experiences, and the tools you’ll need.

Mobile App Experience (MAX)

Download our overview in your preferred language:
Meet MAX
Découvrez MAX (Français)
Meet MAX (Deutsch)

Airship App Experience Platform (AXP)

Download our overview in your preferred language:
AXP
AXP (Français)
AXP (Deutsch)

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