#MAXMonth Round-Up

As we finish off the month of June that has been fully dedicated to driving better mobile app experiences, aka MAX Month, we hope you had the opportunity to consume your preferred content and gain insights that will help you create engaging mobile app experiences for your customers – and propel you on your journey to app monetization and business success.

In case you missed any of the webinars, blog posts, ebooks and podcasts presented during the month, you can access them by clicking on the links below. We organized them by theme and sub-theme.

Whether you’re a company executive, marketer, CRM professional, developer or mobile product owner, we think you’ll find this content as fresh and useful as it was the first time around.

Mobile App Experience

Strategy

• Webinar – Why MAX Matters Series # 1 – What is MAX and Why it Matters
• Blog Post by RevenueCat – How Brands Can Create Better Mobile App Experiences with Airship + RevenueCat
• Blog Post – Top 5 Insights from MAU
• Blog Post by Relatia – Animer vos applications sans développement technique (French)
• Webinar – Why MAX Matters Series # 2 – Wie Einzelhändler attraktive mobile App-Experiences bieten können (German)
• Podcast – The Value of Mobile App Experiences Interview with Laura Schwarz (German)

Loyalty, Retention & App Monetization

• Blog Post – Why MAX Matters Series #1 – Building Loyalty and Monetization
• Blog Post – Why MAX Matters Series #1 – Développer la fidélisation et la monétisation (French)
• Blog Post – Why MAX Matters Series #1 –  Kundenbindung und Monetarisierung (German)

Encouraging Opt-Ins

• Blog Post – Why MAX Matters Series #2 – Notifications: MAXimizing Opt-ins

Onboarding & Personalization

• Blog Post by Branch – Personalized App Onboarding with Branch + Airship

Personalization

• Blog Post – WWDC 2022 Highlights for App Publishers: Personalization is Front-and-Center

Personalization, First- and Zero-Party Data

• Blog Post – Why MAX Matters Series #3 – Personalization: Show Them You Know Them
• Blog Post – Why MAX Matters Series #3 – Personnalisation : Montrez à vos clients que vous les connaissez (French)
• Blog Post – Why MAX Matters Series #3 – Personalisierung: Zeigen Sie Ihren Kunden, dass Sie sie kennen (German)

Omni-Channel Engagement, First- and Zero-Party Data

• Blog Post by Radar – 5 Ways Leading Retailers are Exceeding Customer Expectations with Hybrid In-Store Experiences

Omni-Channel Engagement 

• Blog Post by Movable Ink – 1:1 Personalization is the Fuel behind Customer-Centric Mobile Marketing

App Experience Platform

Technology

• Blog Post – AXP Deep Dive Series #1 – Airship AXP: Help Brands Master Mobile App Experiences (MAX)
• Blog Post – AXP Deep Dive Series #1 – L’AXP Airship : l’allié des marques pour les expériences sur apps mobiles (MAX) (French)
• Blog Post – AXP Deep Dive Series #1 – Airship AXP: Meistern Sie mobile App-Experiences (MAX) (German)

Retention & App Monetization

• Webinar – AXP Deep Dive Series #1 – How to Boost App Retention and Revenue
• Webinar – AXP Deep Dive Series #1 – Comment booster la rétention et les revenus des applications 

Customer Journeys, Personalization, First- and Zero-Party Data

• Blog Post – AXP Deep Dive series #2 – Customer Journeys: Leveraging Real-Time Data To Create Personalized Journeys

Data Privacy

Mobile Data Privacy, First- and Zero-Party Data

• eBook – 8 Privacy Principles and Practices for Building Better MAX
• Webinar – Practical Privacy Series #2 – 8 Privacy Principles & Practices for Building Better MAX
• Blog Post – Practical Privacy Series #2 – Don’t Get Pushy: Adapt to the Mobile Data Privacy Evolution
• Blog Post – Practical Privacy Series #3 – How to Get Practical with Privacy
• Blog Post – Practical Privacy Series #2 – Ne soyez pas trop insistant : adoptez les nouveaux usages en matière de confidentialité (French)
• Blog Post – Practical Privacy Series #2 – Seien Sie nicht aufdringlich: Achten Sie auf mobilen Datenschutz (German)

Consumer Behavior, Customer Lifecycle, Mobile Data Privacy, First- and Zero-Party Data

• Webinar – Practical Privacy Series #1 – Consumer Behavior on Mobile Privacy w/ Forrester

Customer App Lifecycle

• Blog Post by Mixpanel – Using Data Across the Customer Journey: A Deep Dive into User Activation

Retention, First- and Zero-Party Data

• Blog Post by Purchasely – Leveraging In-App Subscriber Data to Maximize Retention

Strategy

• Blog Post by mParticle – What is Data Chaos? And How to Solve it to Improve Your Mobile Data Strategy

Strategy, first- and zero-party data

• Blog Post by Foursquare – Five Steps for a Better, More Engaging App Experience Using Location Data