Mobile App Push Notification Benchmarks for 2023

Brett Caine – An introduction to MAX fundamentals, including economic drivers, the customer app lifecycle, the chasm of no return and the Airship platform. Thomas Butta – To master MAX, start where you are (Airship’s Maturity Assessment), map your routes to value (Airship’s Value Map), know more about your customers (practical approach to privacy) and […]

Customers are calling the shots. Brands win in moments by delivering what customers want immediately and in context.

Hear how MAX leaders across a range of industries integrate their apps with their customers’ lives – understanding customer rhythms and contours close-up, rigorously curating subject matter, experimenting and simplifying.

How mobile executives at leading brands are managing operational maturity and mobile app governance and connecting the dots in their large organizations – and what’s next.