Resources
-
Benchmark ReportsMobile App Push Notification Benchmarks for 2025
Push notifications are central to helping you capture customers’ attention on today’s most valuable and visible real estate: smartphone lock screens. More importantly, they offer…
Read it Now -
Inspiration Guide8 Campaigns to Drive Engagement This Holiday Season
Capture more value this holiday season and beyond! As every retail brand knows, app downloads spike significantly during peak shopping periods, especially around Thanksgiving and…
Read it Now -
Benchmark ReportsMobile Lifecycle Benchmarks: Engagement
This report, the first of its kind for mobile marketing, is designed to help your organization understand critical benchmarks associated with the Engagement phase of…
Read it Now
-
Master Cross-Channel Orchestration for Growth
Significant time, resources and money go into engaging your customers across an ever-growing ecosystem of channels and devices. You can’t afford to miss…
Read it Now -
The Power of Push: The Boston Globe’s Formula for 3X Higher Engagement
Push notifications are key to building engagement habits with your content and driving app or web sessions. But lock screen competition is steep,…
Watch it Now -
The State of Mobile Strategy: 3 Steps to Avoid Fragmentation
Customers expect seamless experiences everywhere they interact with a brand, but especially on mobile. However, marketers often struggle to create and execute a…
Read it Now -
Email Marketing Strategy
What Is Email Marketing? Email marketing is a strategic approach to customer engagement, enabling brands to share essential information, nurture leads, promote products…
Read it Now -
A Complete Guide to Cross-Channel Marketing
What is Cross-Channel Marketing? Today’s consumers expect brands to meet them with seamless, unified experiences wherever they choose to interact — email, SMS,…
Read it Now -
Mobile App Push Notification Benchmarks for 2025
Push notifications are central to helping you capture customers’ attention on today’s most valuable and visible real estate: smartphone lock screens. More importantly,…
Read it Now -
Zero-Party Data
What Is Zero-Party Data? The term “zero-party data” was first coined by Forrester in reference to “information a customer intentionally and proactively shares…
Read it Now -
Omnichannel Customer Journey
What is an Omnichannel Customer Journey? An omnichannel customer journey visualizes the entire customer journey path spanning all engagement channels, from the moment…
Read it Now -
Omnichannel Marketing
Explore the power of Omnichannel Marketing and how integrating your marketing channels can significantly boost customer engagement and loyalty.
Read it Now -
How Regiocast Boosted Streaming and Transformed User Habits
German radio giant REGIOCAST, with over 24 million daily contacts, transformed digital engagement for its Radio BOB! audience by leveraging its app as…
Watch it Now -
Can Your Martech Stack Meet Customer Expectations in 2025?
2025 is set to redefine the brand-customer relationship. New marketing channels, data deprecation, AI and emerging tech present new opportunities and challenges for…
Watch it Now -
Unlock the Marketing Potential of Mobile Wallets with RAC
We know that consumers are flooded with marketing messages wherever they turn and, as a result, increasingly reject blunt promotional marketing. Brands must…
Watch it Now -
2025 Insights & Predictions: Mastering Mobile-First Customer Experience
2025 promises significant transformation, innovation and disruption to the brand-customer relationship. From the proliferation of new marketing and social channels, soaring acquisition costs…
Read it Now -
Unlock the Marketing Potential of Mobile Wallets with Google
We know that consumers are flooded with marketing messages wherever they turn and, as a result, increasingly reject blunt promotional marketing. Brands must…
Watch it Now -
Airship FAQs
About Airship What is Airship and what does it offer? The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels…
Read it Now -
Mass Text Messaging
What is Mass Text Messaging? Text messaging (SMS) is a powerful channel for communicating valuable information to customers and other audiences on their…
Read it Now -
SMS Advertising
SMS advertising involves using text messaging (also known as SMS or Short Message Service) for marketing and customer communications. SMS ads are simply…
Read it Now -
Customer Experience Platform
What is a Customer Experience Platform? A customer experience platform (CXP) is a valuable tool for delivering personalized, unified experiences that foster customer…
Read it Now