App Experience Platform

The Power of Experimentation

We’re enabling marketers to create, test and intelligently optimize customer experiences across the entire mobile app lifecycle.

Dream. Design. Deploy.
Decide. … Do it again.

Quickly test multiple experiences on small customer segments, receive real-time feedback and then launch the best ones to engage all your customers. It’s now possible for continuous experimentation to become an operating ethos. Airship enables you to tailor experiences that are more personal, more timely, more anticipatory and overall, more delightful. It’s a long way from A/B testing.

Experimentation Hub

Bring together all your experiments and tools in a single dashboard, including A/B & Multivariate Tests, Feature Flags and Holdout Experiments. This is where anyone in your organization can go to quickly visualize, test and optimize experiences.


Compare experiment results with a “holdout” control group to validate the impact of your messaging and marketing strategies across channels like SMS, Email and App.

A/B &
Multivariate Tests

Create simple and multivariate iOS and Android experiments in minutes with a simple but powerful no-code visual editor to run even the most complicated tests.


Roll out and test new app features in a controlled manner before a full-scale launch to ensure they sync perfectly with customer preferences.

Feature Variables

You can customize experiences for your customers and then freely update those customizations without the use of code.

Instant Updates

Instantly launch visual changes, such as color and location of CTAs, across devices, directly to your app, with no additional app store approvals required.

Airship’s no-code native app experiences make it easy to go beyond messaging to optimize critical multiscreen app flows as well as important customer journeys and multi-channel campaigns. Results of initial app experience tests will have us repeating Airship Stories and videos at key moments in the customer journey — from welcoming new app users to launching major sales promotions.”

Airship’s no-code native app experiences have enabled our entire team to quickly take action and experiment to improve users’ experiences, including recent tests that grew our notification opt-in rate by 24% while identifying a new approach we’ll take for future campaigns.”

Interested in learning more about
Experimentation with Airship?

Contact us today for a demo.