In-App Messaging Archives

Is your app (almost) the worst app ever? Don’t panic. Here’s a 7-step plan for whipping a subpar app into shape – without losing your mind in the process.

Engagement Channels

7 Questions Marketers Should Ask Themselves About iOS 12

Meghan Suslak

November 18, 2018

To stay up to date and make the most of the new iOS 12 update, here are seven important questions every marketer should be asking themselves about iOS 12. Of course, these come with seven very helpful answers as well.

Best Practices

Three Ways In-App Automation Can Drive Value for Your Brand

Melissa Manser

March 27, 2018

In-app automation is a great way to drive toward key goals in your app. Here are 3 ways brands can use it — each with triggers & best practices to consider.

Engagement Channels

Introducing In-App Automation

Greg Weinger

March 9, 2018

See how in-app automation gives marketers & product owners the keys to drive app engagement, retention, feature adoption & revenue — no dev resources required.

Best Practices

How E.ON Delivers Customer Value with Mobile App Messaging

Sara Gulamali

March 8, 2018

How energy company E.ON uses push notifications, message center content and A/B testing to empower app users and provide value.

Engagement Channels

3 Ways Retailers Can Leverage In App Message Centers

Jessica Poundstone

April 28, 2017

Retailers who use an in app message center can drive exponential app engagement – and revenue. Get ideas and examples in this post.

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Browse by Category

How to Create an In-App Messaging Campaign That Gets Customers Excited About Your Brand

How to Make a Successful App: 10 Fundamentals for Maximizing Your Investment

3 Ideas for Improving App User Retention from Holiday Downloads

“I’ve Got the Worst App Ever and Limited Development Resources. What Do I Do?”

7 Questions Marketers Should Ask Themselves About iOS 12

Three Ways In-App Automation Can Drive Value for Your Brand

Introducing In-App Automation

How E.ON Delivers Customer Value with Mobile App Messaging

3 Ways Retailers Can Leverage In App Message Centers

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