Sports & Recreation

Whether you’re marketing a sports organization, association, team, sports news channel or any kind of recreation brand or app, we’ve got the scoop on the latest mobile-first digital marketing strategies you can use to engage your fans.

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Push Notifications

3 Lessons from NBC Sports’ Mobile Retention Strategy

AJ Park

May 03, 2021

NBC Sports uses a range of push notification strategies to retain customers. Read about their top three in this article.

Digital Marketing Trends

Notification Innovation Is a Live Stream Playmaker for NCAA March Madness Live

Corey Gault

March 24, 2021

How Turner Sports and Airship worked together to better understand how fans engage with different types of messaging and their broader expectations around content, timing and delivery for NCAA March Madness.

Sports & Recreation

What Brands Can Expect With Sports TV Back

Mike Herrick

September 08, 2020

This article was originally published on ANA. The COVID-19 crisis has made clear how we as a society rely on entertainment to enjoy ourselves. In other words, we’ve been dearly missing our movie theaters, our crowded concert halls, and — especially when it comes to marketing — our live sports. Consider that sports make up […]

Best Practices

Data Tells a “Super Bowl” Story – Engage Your Audience During the Big Game.

Emma Patterson

January 30, 2019

Big events like the Super Bowl create an opportunity for marketers to reach end users with relevant and timely content that captures the audience in the moments that matter most. Find out how and when to engage with your audience during the big game.

Best Practices

How the Cavaliers and Kings Drive Fan Engagement With Push Notifications

Jeff Arnold

August 31, 2017

Fan engagement wins: see how the Sacramento Kings and Cleveland Cavaliers are leveraging push notifications to keep their fans in the game.

Best Practices

GameStop’s Playbook for Winning With Mobile Marketing

Melissa Manser

May 08, 2017

Combining personalized in-app messages, message center content and a loyalty program, GameStop continues to win on mobile. Learn how.

Best Practices

REI #OptOutside Campaign Highlights Mobile Messaging Best Practices

Erin Hintz

November 11, 2016

Leveraging multiple mobile messaging channels makes the REI #OptOutside campaign even more engaging. See how.

Best Practices

The US Open Mobile App: A Personalized Mobile Concierge

Bill Schneider

September 15, 2016

Learn how the US Open mobile app made an already great event experience epic.

Engagement Channels

Sprint Goes for the Goal at Copa América with Mobile Wallet

Leslie McCollom

June 13, 2016

As a major sponsor of the 2016 Copa América Centenario, Sprint is helping to celebrate fans’ passion for soccer in the tournament’s 100th year, which is being held for the first time ever outside of South America in 10 locations across the United States. Sprint is helping fans stay connected to the games with a personalized mobile wallet pass powered by Urban Airship.

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How to serve customers on the most valuable digital real-estate – the iPhone Lock Screen.

We surveyed more than 200 developers & marketers about their mobile app experience practices >

See why Forrester named Airship a Leader in The Forrester Wave™: Mobile Engagement Automation, Q3 2020

Sports & Recreation

Browse by Category

3 Lessons from NBC Sports’ Mobile Retention Strategy

Notification Innovation Is a Live Stream Playmaker for NCAA March Madness Live

What Brands Can Expect With Sports TV Back

Data Tells a “Super Bowl” Story – Engage Your Audience During the Big Game.

How the Cavaliers and Kings Drive Fan Engagement With Push Notifications

GameStop’s Playbook for Winning With Mobile Marketing

REI #OptOutside Campaign Highlights Mobile Messaging Best Practices

The US Open Mobile App: A Personalized Mobile Concierge

Sprint Goes for the Goal at Copa América with Mobile Wallet