In the vibrant heart of West Berlin, nestled between the urban jungle of the Zoologischen Garten and the graffitied walls of the Nollendorfkiez neighborhood, the Mobile Leaders Forum took center stage — bringing together mobile leaders from across Germany for an unparalleled exchange of ideas.  It was a day of forging connections and sparking conversations […]

Are you running the same campaigns over and over again, and struggling to keep engagement high? This could be the game changer you need.  In our first post in our gamification series, What is Gamification?, we defined various gamification strategies and tactics. In our second post, When to Play and How to Win, we tackled […]

For the past several years, Apple has led the charge in ushering in a new era of consumer-centric privacy and controls. This year, they are making it easier and faster for developers to comply with policies already in place. Among these quality-of-life improvements are Privacy Manifests, Required Reason APIs and SDK Signatures. We’ll explore each […]

The 2023 Altitude Awards are here! Let’s celebrate the dedication and ingenuity of brands that have elevated their mobile strategies to new heights. The sky’s the limit! Why do the Altitude Awards matter? In today’s digital landscape, mobile apps are critical to connecting with audiences. From acquisition to activation and loyalty, apps play an outsized […]

In the fast-paced world of mobile app experience, innovations are key. New ways to provide utility and ease of use. New ways to welcome and learn about your customers. New ways to personalize experiences and communications — inside and outside the app™. Brands know they can’t just launch a new app feature and hope for […]

App marketers know it’s important to gain customer attention during the first 30 days after download.  But why are those first 30 days so critical?     Attention is fleeting. Some brands I work with see customers leave the app in as little as 90 seconds during their first visit.  App retention data shows that customer interaction […]

Customer data is the backbone of any marketing strategy and the linchpin of e-commerce. But today, we’re seeing the clock run out on mining consumer information versus minding customer needs. As third-party data dwindles, first- and zero-party data are taking center stage. The good news is that consumers today are more likely to provide all […]

By 2024, nearly 5 billion consumers globally will have adopted mobile wallets, forcing brands to better tap into the potential of mobile wallet marketing strategies in unison with mobile payments. A recent Airship/Sapio Research survey of 11,000 consumers found the #1 use of smartphones  while shopping in physical stores was “using loyalty cards or coupons […]

As a marketer, you know that building and engaging your app customer base is crucial to the success of your app. But how can you do this more effectively? While the go-to channel for app engagement is often push notifications, SMS and email offer unique advantages that can help you grow your audience and drive […]