Lifecycle Marketing

We’re all about what you’re all about: delivering meaningful, personalized, inspiring messages at every stage of the customer lifecycle — and growing customer lifetime value. We have the blog posts that help you maximize the moments that matter, at each stage of the customer lifecycle: Acquire, Retain and Grow.

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Lifecycle Marketing

Engagement Channels

How to Acquire, Retain, and Grow Your Customer Base with Mobile Wallet

Jonathan Rueda

April 5, 2019

Mobile Wallet is the secret weapon you need to be using in your customer engagement strategy. See what Mobile Wallet can do and how brands can use it throughout a customer’s engagement lifecycle.

Engagement Channels

Upcoming Webinar: Make Mobile Wallet Your Secret Weapon

Jonathan Rueda

March 22, 2019

Find out how top brands are using mobile wallet and how you can create winning campaigns in the upcoming webinar “Make Mobile Wallet Your Secret Weapon to Acquire, Retain & Grow Your Customer Base.” Don’t miss out, register today!

Engagement Channels

3 Ideas for Improving App User Retention from Holiday Downloads

Alyssa Meritt

January 4, 2019

Get strategies for boosting app user retention with users who downloaded your app during the holidays.

Best Practices

Three Ways In-App Automation Can Drive Value for Your Brand

Melissa Manser

March 27, 2018

In-app automation is a great way to drive toward key goals in your app. Here are 3 ways brands can use it — each with triggers & best practices to consider.

Best Practices

50+ Push Notification Ideas You Can Start Using Today

Alyssa Meritt

June 5, 2017

If you’re not sending regular push notifications, you’re leaving user acquisition money on the table. Get ideas for push notifications that can help boost mobile engagement increase engagement and grow your app.

Best Practices

How We Built Our Machine Learning Model for Churn Prediction

Lisa Orr

April 17, 2017

Want to learn about the inner workings of our machine learning model for predicting app churn? Our data scientists share the details.

Airship News & Updates

Get the Data & Insights You Need to Increase App Retention by 3-10x

Jessica Poundstone

March 16, 2017

Register for our webinar, “Predicting User Churn & Mobile App Retention Benchmarks” and get valuable insights into boosting app retention rates.

Analytics & Data

Want to Predict & Prevent Customer Churn — and Increase App Retention? This Post is For You.

Bill Schneider

February 16, 2017

Our latest benchmarks on push notifications influence on customer churn & app retention rates. Get the scoop, and start improving your KPIs today.

Best Practices

Why Aren’t More Brands Building Mobile Loyalty With “Surprise & Delight” Experiences?

Michael Griffith and Mark McKinney Bottle Rocket

February 9, 2017

Done well, mobile experiences can fundamentally change the emotional bond between customer and brand. Guest authors from Bottle Rocket show you how.

See for Yourself

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Lifecycle Marketing

Browse by Category

How to Acquire, Retain, and Grow Your Customer Base with Mobile Wallet

Upcoming Webinar: Make Mobile Wallet Your Secret Weapon

3 Ideas for Improving App User Retention from Holiday Downloads

Three Ways In-App Automation Can Drive Value for Your Brand

50+ Push Notification Ideas You Can Start Using Today

How We Built Our Machine Learning Model for Churn Prediction

Get the Data & Insights You Need to Increase App Retention by 3-10x

Want to Predict & Prevent Customer Churn — and Increase App Retention? This Post is For You.

Why Aren’t More Brands Building Mobile Loyalty With “Surprise & Delight” Experiences?

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