Lifecycle Marketing

We’re all about what you’re all about: delivering meaningful, personalized, inspiring messages at every stage of the customer lifecycle — and growing customer lifetime value. We have the blog posts that help you maximize the moments that matter, at each stage of the customer lifecycle: Acquire, Retain and Grow.

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Lifecycle Marketing

Forrester Report: Meaningful Moments Can Drive Massive Growth

Nathan Landau

March 11, 2020

Takeaways from Forrester’s 2020 report, “Enable Moments-Based Marketing With Enterprise Martech,” for B2C businesses trying to maximize customer engagement through marketing technology.

Lifecycle Marketing

JCPenney and TGI Fridays Share How They Use Airship Journeys at Our Customer Engagement Forums

Sarah Bacon

December 18, 2019

JCPenney and TGI Fridays share their marketing strategies at the Customer Engagement Forums in Atlanta and Dallas.

Lifecycle Marketing

Can Your Martech Stack Deliver Seamless Customer Journeys in the Mobile Era?

Mike Stone

December 16, 2019

Five key takeaways from the webinar, “Customer Journeys in the Mobile Era: Is Your Martech Stack Up to the Task?” with guest speaker Rusty Warner, Principal Analyst with Forrester.

Engagement Channels

How to Acquire, Retain, and Grow Your Customer Base with Mobile Wallet

Jonathan Rueda

April 5, 2019

Mobile Wallet is the secret weapon you need to be using in your customer engagement strategy. See what Mobile Wallet can do and how brands can use it throughout a customer’s engagement lifecycle.

Engagement Channels

Upcoming Webinar: Make Mobile Wallet Your Secret Weapon

Jonathan Rueda

March 22, 2019

Find out how top brands are using mobile wallet and how you can create winning campaigns in the upcoming webinar “Make Mobile Wallet Your Secret Weapon to Acquire, Retain & Grow Your Customer Base.” Don’t miss out, register today!

Engagement Channels

3 Ideas for Improving App User Retention from Holiday Downloads

Alyssa Meritt

January 4, 2019

Get strategies for boosting app user retention with users who downloaded your app during the holidays.

Best Practices

Three Ways In-App Automation Can Drive Value for Your Brand

Melissa Manser

March 27, 2018

In-app automation is a great way to drive toward key goals in your app. Here are 3 ways brands can use it — each with triggers & best practices to consider.

Best Practices

50+ Push Notification Ideas You Can Start Using Today

Alyssa Meritt

June 5, 2017

If you’re not sending regular push notifications, you’re leaving user acquisition money on the table. Get ideas for push notifications that can help boost mobile engagement increase engagement and grow your app.

Best Practices

How We Built Our Machine Learning Model for Churn Prediction

Lisa Orr

April 17, 2017

Want to learn about the inner workings of our machine learning model for predicting app churn? Our data scientists share the details.

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Lifecycle Marketing

Browse by Category

Forrester Report: Meaningful Moments Can Drive Massive Growth

JCPenney and TGI Fridays Share How They Use Airship Journeys at Our Customer Engagement Forums

Can Your Martech Stack Deliver Seamless Customer Journeys in the Mobile Era?

How to Acquire, Retain, and Grow Your Customer Base with Mobile Wallet

Upcoming Webinar: Make Mobile Wallet Your Secret Weapon

3 Ideas for Improving App User Retention from Holiday Downloads

Three Ways In-App Automation Can Drive Value for Your Brand

50+ Push Notification Ideas You Can Start Using Today

How We Built Our Machine Learning Model for Churn Prediction

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