Engagement Channels

The home base for all our articles on the the engagement channels you need to use: Mobile App, Mobile Wallet, Email, Web Notification and SMS.

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An Exciting New User Experience Awaits Some iPhone 14 Owners

Danny Ackerman

September 08, 2022

Apple’s big annual events bookmark the beginning and end of summer for many of us. First, WWDC in June details enhancements coming to software, giving companies like Airship and app developers around the world time to build new experiences. Then September caps it off with new device announcements. This year, while similar to past years, […]

Digital Marketing Trends

Google Revolutionizes the Mobile Wallet Experience for Android

Anthony Saia

August 26, 2022

This year at Google I/O, we learned that the Google Wallet name would be revived with an updated wallet app for Android devices. While Google Pay (GPay) isn’t going away yet, Google Wallet app will replace Google Pay in 39 countries and will offer Android users expanded mobile wallet functionality. It’s this expansion that Airship […]

Airship News & Updates

Brands on Notice with Android 13 Default Opt-out

Meghan Suslak

August 15, 2022

Available this week, Android 13 finally matches what iOS has done all along – requiring users to explicitly opt in prior to receiving an app’s notifications. App publishers everywhere should be on alert as Android notification opt-in rates may fall approximately 30%. Outside of the U.S., Android is the most widely adopted mobile operating system […]

Push Notifications

How Airship Supported McDonald’s France to Drive Communication Opt-Ins and Retention

Harriet McNaughton

August 09, 2022

McDonald’s France was looking to increase engagement with app customers, while increasing the number of returning customers. It had already introduced web push notifications on its website and launched numerous sporadic campaigns

Best Practices

8 MMS Marketing Best Practices

Mitzi Mori

October 18, 2021

Eight best practices for using MMS marketing messages to elevate your mobile marketing strategy.

In-App Messaging

How In-App Messages Improve CX and Reduce Friction

Thomas Godfrey

September 27, 2021

How in-app messages improve CX, reduce friction and keep users engaged in the new era of consumer privacy

Airship News & Updates

Build Stronger Customer Relationships at Scale with Live Chat

Jack Coleman

September 10, 2021

Learn how you can use Live Chat to start incredibly relevant live conversations that grow engagement and conversions — at scale.

In-App Messaging

In-App Messaging Tips & Tricks to Improve App User Retention

Kaitlyn Hogue

August 11, 2021

With the mobile app retention rate at only 15% after the first week, getting new users engaged immediately should be a top priority for all mobile marketers.

Best Practices

How to Create Web Push Notifications

Meghan Suslak

August 06, 2021

Create web push notifications in 6 easy steps with our step-by-step tutorial. Get started today!

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How to serve customers on the most valuable digital real-estate – the iPhone Lock Screen.

We surveyed more than 200 developers & marketers about their mobile app experience practices >

See why Forrester named Airship a Leader in The Forrester Wave™: Mobile Engagement Automation, Q3 2020

Engagement Channels

Browse by Category

An Exciting New User Experience Awaits Some iPhone 14 Owners

Google Revolutionizes the Mobile Wallet Experience for Android

Brands on Notice with Android 13 Default Opt-out

How Airship Supported McDonald’s France to Drive Communication Opt-Ins and Retention

8 MMS Marketing Best Practices

How In-App Messages Improve CX and Reduce Friction

Build Stronger Customer Relationships at Scale with Live Chat

In-App Messaging Tips & Tricks to Improve App User Retention

How to Create Web Push Notifications