Engagement Channels

The home base for all our articles on the the engagement channels you need to use: Mobile App, Mobile Wallet, Email, Web Notification and SMS.

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Engagement Channels

SMS Marketing

Winning Customer Loyalty with SMS Marketing

Jonathan Rueda

August 21, 2019

SMS can serve as an excellent support channel for loyalty and can be used to keep your loyalty members engaged, informed and participating in your reward program.

SMS Marketing

The Big Short for SMS – Sending Big Content with Short Links and Link Tracking

Kaitlyn Hogue

August 13, 2019

Airship is excited to announce the launch of two new features that will drastically improve your SMS and Mobile Wallet campaigns: Link shortening and link tracking!

SMS Marketing

RCS Messaging Is a Gamechanger: Are You Ready?

Jessica Poundstone

July 15, 2019

RCS Messaging is poised to significantly change the mobile messaging landscape. We’re helping marketers get up to speed on the opportunity in our latest white paper — download it today!

SMS Marketing

SMS Roundup – Our Top SMS Blog Posts

Kaitlyn Hogue

June 28, 2019

Pop Quiz! As a marketing channel SMS, has: A. 98% open rate B. 90% read rate C. 45% response rate D. All of the above The answer is D, all of the above! That’s right, SMS has incredible open, read and response rates, making it one of the most engaging channels available to marketers today. […]

SMS Marketing

Why SMS Should Be a Strong Focus in Your Customer Engagement

Mike Stone

June 26, 2019

Mobile marketing is increasingly all about offering personalized relationships. And what is a more personal connection than a text?

Best Practices

3 Ways You Can A/B Test Your Push Notification Marketing Messages Today

Sean Haines

June 3, 2019

Improve mobile conversions and mobile engagement by A/B testing your push notification marketing messages in this how-to guide.

Best Practices

How to Personalize SMS and Email Messages with Dynamic Content

Emma Patterson

May 29, 2019

Dynamic Content is the best way to deliver personalized content at scale, and to do it in a way that doesn’t exhaust marketing resources every time a campaign needs to be sent.

Engagement Channels

What You Need to Know to Create a Global SMS Strategy

Mitzi Mori

May 24, 2019

The rules for SMS varies by region, and you need a partner who has the knowledge and expertise to make sure your messages adheres to local regulation and guidelines. Here’s what you need to know.

Engagement Channels

Only the Best for Your SMS: Airship and Tier 1 Aggregators

Kaitlyn Hogue

May 3, 2019

Adding the speed, performance and data protection of a Tier 1 Aggregator with the coordinated, integrated and intelligent capabilities of Airship’s SMS technology creates a highly efficient and quality SMS product for brands.

See for Yourself

Engagement Channels

Browse by Category

Winning Customer Loyalty with SMS Marketing

The Big Short for SMS – Sending Big Content with Short Links and Link Tracking

RCS Messaging Is a Gamechanger: Are You Ready?

SMS Roundup – Our Top SMS Blog Posts

Why SMS Should Be a Strong Focus in Your Customer Engagement

3 Ways You Can A/B Test Your Push Notification Marketing Messages Today

How to Personalize SMS and Email Messages with Dynamic Content

Only the Best for Your SMS: Airship and Tier 1 Aggregators

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