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As COVID-19 winds down, mobile apps are on the rise in retail, travel, finance, events, entertainment and many other industries. Data.ai found that consumers spent a third of their waking hours on mobile in 2021, up 30% from 2019.
Each new customer who uses your mobile app embarks on a specific product lifecycle. From the moment a user opens an app, their experience influences retention, revenue, and engagement. When building these experience journeys, you need to make design and development decisions that improve user activation and retention. A defined analytics strategy is the simplest […]
User experience. It’s arguably the most important factor in any app’s success. Users crave personalized, engaging content and features, and marketers want to serve users with compelling, relevant messaging that caters to that experience.
How can your brand increase the chances of customers opting in? Customers who choose to receive push notifications remain customers 3x longer than those that don’t.
Did you know 25% of apps are used just once during the first six months on a user’s device? Yep, you read that right. There’s good news, though.
Holding onto customers and inspiring loyalty calls for mobile app experiences (MAX) tailored to the individual. You need to show them you know them. But how do you get to know them?
Learn more about what is data chaos and how to solve it to improve your mobile data strategy in this blog post written in partnership with mParticle.
The popularity of the subscription business has been skyrocketing in recent years with annual spending (on the top 100 subscription apps in Google Play) worldwide more than doubled between 2019 and 2021.