5 Ways Leading Retailers are Exceeding Customer Expectations with Hybrid In-store Experiences

June 27, 2022

How Brands Can Create Better Mobile App Experiences with Airship + RevenueCat

June 24, 2022

Using Data Across the Customer Lifecycle: A Deep Dive into User Activation

June 23, 2022

Five Steps for a Better, More Engaging App Experience Using Location Data

Chappie Scheller

June 21, 2022

User experience. It’s arguably the most important factor in any app’s success. Users crave personalized, engaging content and features, and marketers want to serve users with compelling, relevant messaging that caters to that experience.

About MAX

MAXimizing Opt-ins

Thomas Butta

June 20, 2022

How can your brand increase the chances of customers opting in? Customers who choose to receive push notifications remain customers 3x longer than those that don’t.

About AXP

Personalized App Onboarding With Branch + Airship

Samantha Edwards

June 17, 2022

Did you know 25% of apps are used just once during the first six months on a user’s device? Yep, you read that right. There’s good news, though.

About MAX

Personalization: Show Them You Know Them

Thomas Butta

June 16, 2022

Holding onto customers and inspiring loyalty calls for mobile app experiences (MAX) tailored to the individual. You need to show them you know them. But how do you get to know them?

Digital Marketing Trends

What is Data Chaos? And How to Solve it to Improve Your Mobile Data Strategy

Michael Katz

June 15, 2022

Learn more about what is data chaos and how to solve it to improve your mobile data strategy in this blog post written in partnership with mParticle.

Digital Marketing Trends

Leveraging In-App Subscriber Data to Maximize Retention

Bomee Lafitte

June 14, 2022

The popularity of the subscription business has been skyrocketing in recent years with annual spending (on the top 100 subscription apps in Google Play) worldwide more than doubled between 2019 and 2021.

About Data Privacy

How to Get Practical With Privacy

Thomas Butta

June 13, 2022

Airship’s Privacy team has been studying the nature of privacy and transparency in the mobile app world for more than a decade.

Digital Marketing Trends

5 Key Takeaways from MAU

Emma Patterson

June 10, 2022

MAU (Mobile Apps Unlocked) 2022 kicked off in Las Vegas this week for the first time in two years. In his keynote speech, MAU co-founder Adam Lovallo made one thing clear: “Mobile apps aren’t slowing down. We’ve barely scratched the surface.” As a title sponsor of the event, Airship had a front row seat to […]

About AXP

Why Your Mobile Marketing Needs 1:1 Personalization

Shannon Cook

June 08, 2022

Remember the pre-pandemic times? We were all living carefree, still mostly shopping in physical stores or opening a laptop browser.

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See why Forrester named Airship a Leader in The Forrester Wave™: Mobile Engagement Automation, Q3 2020

5 Ways Leading Retailers are Exceeding Customer Expectations with Hybrid In-store Experiences

How Brands Can Create Better Mobile App Experiences with Airship + RevenueCat

Using Data Across the Customer Lifecycle: A Deep Dive into User Activation

Browse by Category

Five Steps for a Better, More Engaging App Experience Using Location Data

MAXimizing Opt-ins

Personalized App Onboarding With Branch + Airship

Personalization: Show Them You Know Them

What is Data Chaos? And How to Solve it to Improve Your Mobile Data Strategy

Leveraging In-App Subscriber Data to Maximize Retention

How to Get Practical With Privacy

5 Key Takeaways from MAU

Why Your Mobile Marketing Needs 1:1 Personalization