Now+Next Highlights: Girls Hear About — and Talk About — Tech

Only 8% of customers on average return to an app on the 30th day after they first open it, according to Airship research on activation. “We know that customers compare each app to their last best experience. And more often than not, they fail to make a new app a habit. It’s the greatest challenge […]

The annual Mobile World Congress (MWC) 2023, was held in Barcelona, Spain, last week, bringing together world leaders in mobile to discuss the latest trends and innovations. The GSMA announced the launch of the Open Gateway, an initiative designed to provide universal access to operator networks for developers; Nokia announced their new rebrand; and Xiaomi, […]

For the first time ever, websites will be able to send push notifications to customers on Apple mobile devices. Until WWDC 2022, web notifications on iPhones were something few ever suspected would happen, including Airship’s own iOS experts. And that’s despite the very first iPhone being able to add a website to its home screen. […]

The volume of mobile app interactions and growing need to address customers personally — all the way down to audiences of one — present an extraordinary demand on brands for content creation. Despite AI growing pains, we think ChatGPT and other generative AI can simplify the creation and atomization of content in ways that best […]

Consumers across countries, age groups and income levels are turning to apps as a primary destination for health and wellness — as they are in most other aspects of daily life. Across three countries — U.S., U.K., and France — 81% of consumers plan to use apps on smartphones and wearable devices to improve their […]

Capture preferences from customers who install your app during a notable event Super Bowl 2023 is approaching and sports apps have the opportunity to capture preferences from customers who install on that day.  Data shows that app installs increase around notable events, and the sports app category is no exception. Super Bowl Sunday 2022 had […]

The best CX blends digital experience with real-world experience – in a way that makes life better. Yet app experiences are only just beginning to be understood as the best avenue for creating and capturing value  To broaden that understanding, Airship spoke with 20 business leaders in January 2023 – about the role of low-code […]

January 28 is internationally recognized as Data Privacy Day—or Data Protection Day in Europe. This day is focused on raising awareness and promoting privacy and data protection best practices. It encourages businesses and individuals to respect privacy and be mindful of the data they collect, store and share. It also serves as an important reminder […]