5 Ways Leading Retailers are Exceeding Customer Expectations with Hybrid In-store Experiences June 27, 2022
Digital Marketing Trends How Brands Can Create Better Mobile App Experiences with Airship + RevenueCat Truman So June 24, 2022 As COVID-19 winds down, mobile apps are on the rise in retail, travel, finance, events, entertainment and many other industries. Data.ai found that consumers spent a third of their waking hours on mobile in 2021, up 30% from 2019.
Airship News & Updates Using Data Across the Customer Lifecycle: A Deep Dive into User Activation Matt Smith June 23, 2022 Each new customer who uses your mobile app embarks on a specific product lifecycle. From the moment a user opens an app, their experience influences retention, revenue, and engagement. When building these experience journeys, you need to make design and development decisions that improve user activation and retention. A defined analytics strategy is the simplest […]
About MAX Five Steps for a Better, More Engaging App Experience Using Location Data Chappie Scheller June 21, 2022 User experience. It’s arguably the most important factor in any app’s success. Users crave personalized, engaging content and features, and marketers want to serve users with compelling, relevant messaging that caters to that experience.
About MAX MAXimizing Opt-ins Thomas Butta June 20, 2022 How can your brand increase the chances of customers opting in? Customers who choose to receive push notifications remain customers 3x longer than those that don’t.
About AXP Personalized App Onboarding With Branch + Airship Samantha Edwards June 17, 2022 Did you know 25% of apps are used just once during the first six months on a user’s device? Yep, you read that right. There’s good news, though.
About MAX Personalization: Show Them You Know Them Thomas Butta June 16, 2022 Holding onto customers and inspiring loyalty calls for mobile app experiences (MAX) tailored to the individual. You need to show them you know them. But how do you get to know them?
Digital Marketing Trends What is Data Chaos? And How to Solve it to Improve Your Mobile Data Strategy Michael Katz June 15, 2022 Learn more about what is data chaos and how to solve it to improve your mobile data strategy in this blog post written in partnership with mParticle.
Digital Marketing Trends Leveraging In-App Subscriber Data to Maximize Retention Bomee Lafitte June 14, 2022 The popularity of the subscription business has been skyrocketing in recent years with annual spending (on the top 100 subscription apps in Google Play) worldwide more than doubled between 2019 and 2021.
About Data Privacy How to Get Practical With Privacy Thomas Butta June 13, 2022 Airship’s Privacy team has been studying the nature of privacy and transparency in the mobile app world for more than a decade.