Evolution of Mobile and the MAX Imperative: Seizing Opportunity – Part IV of a multi-part blog series July 28, 2022
Digital Marketing Trends Evolution of Mobile and the MAX Imperative: Exchange of Value – Part III of a Multi-part Blog Series Steve Tan July 25, 2022 David Murphy, Editorial Director & Co-founder at Mobile Marketing Magazine and co-founder of Masterclassing, spoke with Airship’s Steve Tan at the Closing Celebration of Airship’s MAX Month in London on June 29, 2022. In Part I, David discussed the origins of mobile marketing and how mobile has changed over the last few years. In Part […]
Digital Marketing Trends Evolution of Mobile and the MAX Imperative: Success Factors – Part II of a Multi-part Blog Series Steve Tan July 14, 2022 David Murphy, Editorial Director & Co-founder at Mobile Marketing Magazine and co-founder of Masterclassing, spoke with Airship’s Steve Tan at the Closing Celebration of Airship’s MAX Month in London on June 29, 2022. In Part I, David discussed the origins of mobile marketing and how mobile has changed over the last few years. In Part […]
Analytics & Data First Impressions: Optimizing the Activation Phase Jennie Lewis July 13, 2022 Brands that monitor their mobile app retention rates see one commonality, a significant amount of customers drop off within the first 30 days of downloading an app and never come back. Even more challenging, the majority of this drop happens within the first 2 days of the customer lifecycle. This isn’t a new trend, when […]
Digital Marketing Trends Evolution of Mobile and the MAX Imperative: Looking Back – Part I of a Multi-part Blog Series Steve Tan July 12, 2022 David Murphy, Editorial Director & Co-founder at Mobile Marketing Magazine and co-founder of Masterclassing, spoke with Airship’s VP and GM of Customer Services, EMEA, Steve Tan at the Closing Celebration of Airship’s MAX Month in London on June 29, 2022. Introduction Steve Tan: Companies have long had websites and there have been many iterations of […]
About MAX #MAXMonth Round-Up Thomas Butta June 30, 2022 In case you missed any of the webinars, blog posts, ebooks and podcasts presented during the month, you can access them by clicking on the links below.
About AXP Customer Journeys: Leveraging Real-Time Data To Create Personalized Journeys Thomas Butta June 28, 2022 In what has become a new customer-centric era, consumers have more control than ever over their data and will shun brands that do not meet their needs.
Digital Marketing Trends 5 Ways Leading Retailers are Exceeding Customer Expectations with Hybrid In-store Experiences Julia Parker June 27, 2022 Retailers across segments are facing one big question – how to drive revenue amid uncertain economic conditions, supply chain interruptions and increased competition for customer attention.
Digital Marketing Trends How Brands Can Create Better Mobile App Experiences with Airship + RevenueCat Truman So June 24, 2022 As COVID-19 winds down, mobile apps are on the rise in retail, travel, finance, events, entertainment and many other industries. Data.ai found that consumers spent a third of their waking hours on mobile in 2021, up 30% from 2019.
Digital Marketing Trends Using Data Across the Customer Lifecycle: A Deep Dive into User Activation Matt Smith June 23, 2022 Each new customer who uses your mobile app embarks on a specific product lifecycle. From the moment a user opens an app, their experience influences retention, revenue, and engagement. When building these experience journeys, you need to make design and development decisions that improve user activation and retention. A defined analytics strategy is the simplest […]