Airship News & Updates Takeaways from MWC 2023 for Mobile App Publishers Ana Williams March 06, 2023 The annual Mobile World Congress (MWC) 2023, was held in Barcelona, Spain, last week, bringing together world leaders in mobile to discuss the latest trends and innovations. The GSMA announced the launch of the Open Gateway, an initiative designed to provide universal access to operator networks for developers; Nokia announced their new rebrand; and Xiaomi, […]
Airship News & Updates Websites on iPhone Just Got a Whole Lot More Useful with Web Notifications Meghan Suslak March 03, 2023 For the first time ever, websites will be able to send push notifications to customers on Apple mobile devices. Until WWDC 2022, web notifications on iPhones were something few ever suspected would happen, including Airship’s own iOS experts. And that’s despite the very first iPhone being able to add a website to its home screen. […]
Airship News & Updates Generative AI Will Reduce Mobile App Content Bottlenecks Mike Herrick February 24, 2023 The volume of mobile app interactions and growing need to address customers personally — all the way down to audiences of one — present an extraordinary demand on brands for content creation. Despite AI growing pains, we think ChatGPT and other generative AI can simplify the creation and atomization of content in ways that best […]
Airship News & Updates Life Gets Better with Mobile Apps, Literally Thomas Butta February 09, 2023 Consumers across countries, age groups and income levels are turning to apps as a primary destination for health and wellness — as they are in most other aspects of daily life. Across three countries — U.S., U.K., and France — 81% of consumers plan to use apps on smartphones and wearable devices to improve their […]
Airship News & Updates The Big Game Jennie Lewis February 03, 2023 Capture preferences from customers who install your app during a notable event Super Bowl 2023 is approaching and sports apps have the opportunity to capture preferences from customers who install on that day. Data shows that app installs increase around notable events, and the sports app category is no exception. Super Bowl Sunday 2022 had […]
Airship News & Updates How to Grow Customer Value: 24 Insights & Predictions for 2023 Thomas Butta February 01, 2023 The best CX blends digital experience with real-world experience – in a way that makes life better. Yet app experiences are only just beginning to be understood as the best avenue for creating and capturing value To broaden that understanding, Airship spoke with 20 business leaders in January 2023 – about the role of low-code […]
Airship News & Updates Five Ways to Make Data Privacy Count for Your Brand Andra Robinson January 25, 2023 January 28 is internationally recognized as Data Privacy Day—or Data Protection Day in Europe. This day is focused on raising awareness and promoting privacy and data protection best practices. It encourages businesses and individuals to respect privacy and be mindful of the data they collect, store and share. It also serves as an important reminder […]
Digital Marketing Trends Why Data Privacy and Customer Experience Are Not at Opposite Ends Thomas Butta January 11, 2023 This article originally appeared on Spiceworks. Consumer data is critical for a brand to improve customer experience. Simultaneously, brands need to take care of data privacy. But how can companies take a practical approach to data privacy and improve customer experience in a mobile-first world? Thomas Butta, chief strategy and marketing officer, Airship, explains it […]
Airship News & Updates Building a Habit for Health & Fitness Apps Jennie Lewis December 21, 2022 Tips for overcoming customer drop off in the activation phase Heading into New Year’s Resolution season, we can expect a surge of interest in Health & Fitness programs and apps. It’s a great opportunity for apps in this category to capture downloads and focus on the long-game of converting and keeping subscribers. However, Health & […]