About MAX MAXimizing Opt-ins Thomas Butta June 20, 2022 How can your brand increase the chances of customers opting in? Customers who choose to receive push notifications remain customers 3x longer than those that don’t.
About AXP Personalized App Onboarding With Branch + Airship Samantha Edwards June 17, 2022 Did you know 25% of apps are used just once during the first six months on a user’s device? Yep, you read that right. There’s good news, though.
About MAX Personalization: Show Them You Know Them Thomas Butta June 16, 2022 Holding onto customers and inspiring loyalty calls for mobile app experiences (MAX) tailored to the individual. You need to show them you know them. But how do you get to know them?
Digital Marketing Trends What is Data Chaos? And How to Solve it to Improve Your Mobile Data Strategy Michael Katz June 15, 2022 Learn more about what is data chaos and how to solve it to improve your mobile data strategy in this blog post written in partnership with mParticle.
Digital Marketing Trends Leveraging In-App Subscriber Data to Maximize Retention Bomee Lafitte June 14, 2022 The popularity of the subscription business has been skyrocketing in recent years with annual spending (on the top 100 subscription apps in Google Play) worldwide more than doubled between 2019 and 2021.
About Data Privacy How to Get Practical With Privacy Thomas Butta June 13, 2022 Airship’s Privacy team has been studying the nature of privacy and transparency in the mobile app world for more than a decade.
Digital Marketing Trends 5 Key Takeaways from MAU Emma Patterson June 10, 2022 MAU (Mobile Apps Unlocked) 2022 kicked off in Las Vegas this week for the first time in two years. In his keynote speech, MAU co-founder Adam Lovallo made one thing clear: “Mobile apps aren’t slowing down. We’ve barely scratched the surface.” As a title sponsor of the event, Airship had a front row seat to […]
About AXP Why Your Mobile Marketing Needs 1:1 Personalization Shannon Cook June 08, 2022 Remember the pre-pandemic times? We were all living carefree, still mostly shopping in physical stores or opening a laptop browser.
Airship News & Updates WWDC Highlights for App Publishers: Personalization is Front-and-Center Corey Gault June 07, 2022 One of the few rumors circulating ahead of WWDC 2022 was that notifications would see major enhancements. So we were all eyes and ears, as always!