Black Friday: A Critical Moment for Mobile App Experience

November 23, 2022

Airship Launches a Framework for Assessing and Improving Mobile App Maturity

November 21, 2022

Onboarding Series Lifts First-Month Mobile App Retention Rates by 34 Percent

November 09, 2022

Digital Marketing Trends

Airship & iOS 16 Live Activities

Mike Herrick

August 04, 2022

One of the most compelling iOS capabilities announced at WWDC this year was Live Activities. From our June, 07 WWDC post: New Live Activities will make it easier to keep tabs on things happening in real time. Rather than receiving multiple notifications from the same app for things like the game’s latest score, food delivery […]

Digital Marketing Trends

Top 3 Travel Themes that Brands Must Address to Meet the Needs of the Future Customer

Steve Tan

November 08, 2022

Customer behavior within the travel industry has shifted dramatically in recent years. Last week at the Digital Travel event in London, the industry got together to discuss how to best engage customers, respond to customer preferences and reduce booking friction. Over the course of two days, many opinions were shared, but three themes stood out. […]

Airship News & Updates

Airship & Adjust Oktoberfest 2022: How to Generate Greater Value from Mobile App Experiences

Harriet McNaughton

October 28, 2022

Mobile apps are the digital center of customer experience. We as app customers know this. So do brands who see their mobile app customers generate multiples in revenue and frequency versus their non-app customers. That’s the good news. The bad news is that global app downloads continue to grow every year, but retention rates have […]

Digital Marketing Trends

It’s Here! iOS 16.1’s Live Activities and Airship’s Proven Support for Clients

Mike Herrick

October 24, 2022

Airship helped one of the highest-rated football apps – 15 years in the making – to be among the first to offer Live Activities support. Say hello to our friends at FotMob! Airship has counted the days since Apple first announced Live Activities at WWDC 2022. It’s a massive development that deserves the attention of most […]

Airship News & Updates

Highlights from Elevate22: London

Thomas Butta

October 20, 2022

Airship’s Elevate22: London brought brand leaders and mobile app experts together to share strategies for optimizing the entire mobile app customer lifecycle to create greater value for both customers and businesses.

Airship News & Updates

Highlights from Elevate22: NYC

Thomas Butta

October 04, 2022

Elevate22: NYC took place last week after being virtual for two years, and it could not have been more gratifying to see people IRL. Brand leaders and mobile app experts shared their strategies for optimizing the entire mobile app customer lifecycle, from activation to loyalty, while mitigating risk. The speaker lineup included an external keynote […]

Airship News & Updates

iOS 16 Live Activities – Are you ready?

Mike Herrick

September 30, 2022

When we learned about iOS 16 Live Activities at WWDC, we immediately got pretty excited because we saw how useful it could be for consumers. Live Activities give brands another app experience they can deliver to their audience directly on the lock screen. Since then, Apple recently released the Live Activities Human Interface Design Guide […]

Marketing Orchestration

First name is not enough: applying advanced personalization tactics to mobile

Jennie Lewis

September 27, 2022

Customer expectations around personalized experiences are increasing. Salesforce reports that 73% of customers expect companies to understand their unique needs and expectations, up from 66% in 2020. And I’ve experienced this in my own interactions with brands. When I have an amazing interaction with a food delivery app, that experience is etched in my mind […]

Airship News & Updates

Announcing Elevate22: Mastering MAX

Thomas Butta

September 19, 2022

We’re pleased to announce that after two years of virtual meetings, Elevate22: Mastering MAX will take place in-person in New York City on September 28th and in London on October 13th. Elevate22 is a live, in-person event featuring some of the world’s most valuable brands. Hear firsthand as they discuss their mobile app strategies and […]

Airship News & Updates

OneFootball Puts Users In Control

Guest Author

September 14, 2022

This article was first published by MEEDIA Frank Puscher 07.06.2022 Is the football season over? Not for OneFootball, because now the app’s users want to know how the national teams are playing, what transfers their favourite club is making and which coach is changing teams. This information is so important to users that they allow […]

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How to serve customers on the most valuable digital real-estate – the iPhone Lock Screen.

We surveyed more than 200 developers & marketers about their mobile app experience practices >

See why Forrester named Airship a Leader in The Forrester Wave™: Mobile Engagement Automation, Q3 2020

Black Friday: A Critical Moment for Mobile App Experience

Airship Launches a Framework for Assessing and Improving Mobile App Maturity

Onboarding Series Lifts First-Month Mobile App Retention Rates by 34 Percent

Browse by Category

Airship & iOS 16 Live Activities

Top 3 Travel Themes that Brands Must Address to Meet the Needs of the Future Customer

Airship & Adjust Oktoberfest 2022: How to Generate Greater Value from Mobile App Experiences

It’s Here! iOS 16.1’s Live Activities and Airship’s Proven Support for Clients

Highlights from Elevate22: London

Highlights from Elevate22: NYC

iOS 16 Live Activities – Are you ready?

First name is not enough: applying advanced personalization tactics to mobile

Announcing Elevate22: Mastering MAX

OneFootball Puts Users In Control