The Big Game

February 03, 2023

How to Grow Customer Value: 24 Insights & Predictions for 2023

February 01, 2023

Five Ways to Make Data Privacy Count for Your Brand

January 25, 2023

Digital Marketing Trends

Airship & iOS 16 Live Activities

Mike Herrick

August 04, 2022

One of the most compelling iOS capabilities announced at WWDC this year was Live Activities. From our June, 07 WWDC post: New Live Activities will make it easier to keep tabs on things happening in real time. Rather than receiving multiple notifications from the same app for things like the game’s latest score, food delivery […]

Digital Marketing Trends

Why Data Privacy and Customer Experience Are Not at Opposite Ends

Thomas Butta

January 11, 2023

This article originally appeared on Spiceworks. Consumer data is critical for a brand to improve customer experience. Simultaneously, brands need to take care of data privacy. But how can companies take a practical approach to data privacy and improve customer experience in a mobile-first world? Thomas Butta, chief strategy and marketing officer, Airship, explains it […]

Airship News & Updates

Building a Habit for Health & Fitness Apps

Jennie Lewis

December 21, 2022

Tips for overcoming customer drop off in the activation phase Heading into New Year’s Resolution season, we can expect a surge of interest in Health & Fitness programs and apps. It’s a great opportunity for apps in this category to capture downloads and focus on the long-game of converting and keeping subscribers. However, Health & […]

Best Practices

Retail App Downloads Set Holiday Records, But Retention Will See Future Value Evaporate

Thomas Butta

December 16, 2022

Holiday retail sales set all-time records, with weekend shoppers numbering nearly 200 million. Consumers shopped more on their phones than ever — accounting for 55% of online sales. Consumers also spent at record levels all season long, including more than $2 billion every single day since November 1, with 19 days above $3 billion in […]

Airship News & Updates

Black Friday: A Critical Moment for Mobile App Experience

Thomas Butta

November 23, 2022

We’ve known for several years that downloads of retail apps spike with the Thanksgiving weekend. Black Friday is consistently the top day of the year for people to add a retail app to their phones. In fact, last year, more than double the daily average of retail apps was installed on that day. We also […]

Airship News & Updates

Airship Launches a Framework for Assessing and Improving Mobile App Maturity

Michael Lavoie

November 21, 2022

When it’s your job to master mobile app experiences (MAX) for your brand, no one is more committed to helping take your strategy to the next level than Airship. That’s why we recently announced our Mobile App Maturity Assessment. It’s the tool your brand needs to help you understand where you are with your MAX […]

Best Practices

Onboarding Series Lifts First-Month Mobile App Retention Rates by 34 Percent

Jennie Lewis

November 09, 2022

Readers of this blog already understand the importance of delivering great mobile app experiences. Get it right and you’ll create enduring, profitable customer relationships. Get it wrong and you may not have a second chance. This blog offers insights on what “getting it right” looks like. It explores why some brands are able to drive […]

Digital Marketing Trends

Top 3 Travel Themes that Brands Must Address to Meet the Needs of the Future Customer

Steve Tan

November 08, 2022

Customer behavior within the travel industry has shifted dramatically in recent years. Last week at the Digital Travel event in London, the industry got together to discuss how to best engage customers, respond to customer preferences and reduce booking friction. Over the course of two days, many opinions were shared, but three themes stood out. […]

Airship News & Updates

Airship & Adjust Oktoberfest 2022: How to Generate Greater Value from Mobile App Experiences

Harriet McNaughton

October 28, 2022

Mobile apps are the digital center of customer experience. We as app customers know this. So do brands who see their mobile app customers generate multiples in revenue and frequency versus their non-app customers. That’s the good news. The bad news is that global app downloads continue to grow every year, but retention rates have […]

Digital Marketing Trends

It’s Here! iOS 16.1’s Live Activities and Airship’s Proven Support for Clients

Mike Herrick

October 24, 2022

Airship helped one of the highest-rated football apps – 15 years in the making – to be among the first to offer Live Activities support. Say hello to our friends at FotMob! Airship has counted the days since Apple first announced Live Activities at WWDC 2022. It’s a massive development that deserves the attention of most […]

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The Big Game

How to Grow Customer Value: 24 Insights & Predictions for 2023

Five Ways to Make Data Privacy Count for Your Brand

Browse by Category

Airship & iOS 16 Live Activities

Why Data Privacy and Customer Experience Are Not at Opposite Ends

Building a Habit for Health & Fitness Apps

Retail App Downloads Set Holiday Records, But Retention Will See Future Value Evaporate

Black Friday: A Critical Moment for Mobile App Experience

Airship Launches a Framework for Assessing and Improving Mobile App Maturity

Onboarding Series Lifts First-Month Mobile App Retention Rates by 34 Percent

Top 3 Travel Themes that Brands Must Address to Meet the Needs of the Future Customer

Airship & Adjust Oktoberfest 2022: How to Generate Greater Value from Mobile App Experiences

It’s Here! iOS 16.1’s Live Activities and Airship’s Proven Support for Clients