Push Notifications

Push notifications are a powerful mobile messaging tactic for improving customer acquisition, activation and retention. Read on for our thoughts about mobile messaging strategy, whether push notifications are right for your use case and how to use them effectively.

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Push Notifications

Seamless Day-of-Travel Experiences, Courtesy of Alaska Airlines and Airship

Simone Kriz

October 29, 2019

How Airship helps Alaska Airlines use customer engagement tools like push notifications and mobile wallet to inform passengers in real-time and streamline the day-of-travel experience.

Best Practices

How to Create an Automated Welcome Push Notification for New App Users

Michael Halka

October 10, 2019

Learn best practices for sending an automated push notification welcome message to new app users.

Best Practices

3 Ways You Can A/B Test Your Push Notification Marketing Messages Today

Sean Haines

June 3, 2019

Improve mobile conversions and mobile engagement by A/B testing your push notification marketing messages in this how-to guide.

Best Practices

How to Use Machine Learning Data to Reduce Churn & Boost Engagement – Webinar Recap

Lisa Orr

January 3, 2019

Get highlights from our webinar on using machine learning to predict and prevent customer churn, and optimize message send times. Learn more.

Engagement Channels

7 Questions Marketers Should Ask Themselves About iOS 12

Meghan Suslak

November 18, 2018

To stay up to date and make the most of the new iOS 12 update, here are seven important questions every marketer should be asking themselves about iOS 12. Of course, these come with seven very helpful answers as well.

Best Practices

CX Transformers: More than Meets the Eye

Jessica Poundstone

October 8, 2018

See what it takes to deliver stellar CX — and the increased revenue and loyalty that comes with it — in this recap of the August 2018 Forrester report, “Consumers Are Connected; Your Company Isn’t.”

Digital Marketing Trends

iOS 12 Notification Changes: Notification Center Will Become Apple Users’ Primary Inbox

Mike Herrick

June 13, 2018

Our take on what marketers should be thinking about in relation to iOS 12 and the new notification-related announcements at WWDC 2018.

Engagement Channels

Web Notifications: Top 10 FAQs

Meghan Suslak

June 1, 2018

Interested in web notifications, but have some questions? Here are answers to the top 10 FAQs.

Best Practices

Rich Push Notifications: Mobile Marketers’ FAQs

Melissa Manser

May 21, 2018

Getting started with rich push notifications? Get answers to your top questions.

See for Yourself

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Push Notifications

Browse by Category

Seamless Day-of-Travel Experiences, Courtesy of Alaska Airlines and Airship

How to Create an Automated Welcome Push Notification for New App Users

3 Ways You Can A/B Test Your Push Notification Marketing Messages Today

How to Use Machine Learning Data to Reduce Churn & Boost Engagement – Webinar Recap

7 Questions Marketers Should Ask Themselves About iOS 12

CX Transformers: More than Meets the Eye

iOS 12 Notification Changes: Notification Center Will Become Apple Users’ Primary Inbox

Web Notifications: Top 10 FAQs

Rich Push Notifications: Mobile Marketers’ FAQs

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