Push Notifications

Push notifications are a powerful mobile messaging tactic for improving customer acquisition, activation and retention. Read on for our thoughts about mobile messaging strategy, whether push notifications are right for your use case and how to use them effectively.

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Brands on Notice with Android 13 Default Opt-out

Meghan Suslak

August 15, 2022

Available this week, Android 13 finally matches what iOS has done all along – requiring users to explicitly opt in prior to receiving an app’s notifications. App publishers everywhere should be on alert as Android notification opt-in rates may fall approximately 30%. Outside of the U.S., Android is the most widely adopted mobile operating system […]

Push Notifications

How Airship Supported McDonald’s France to Drive Communication Opt-Ins and Retention

Harriet McNaughton

August 09, 2022

McDonald’s France was looking to increase engagement with app customers, while increasing the number of returning customers. It had already introduced web push notifications on its website and launched numerous sporadic campaigns

Engagement Channels

How to Adapt your Mobile Strategy for iOS 14.5

Mike Herrick

June 03, 2021

Get tips and best practices to adapt your mobile app engagement and retention strategy for Apple’s iOS 14.5.

Push Notifications

7 Mobile Engagement Stats that Show How Push Notifications Boost ROI

Jack Coleman

May 22, 2021

Learn how push notifications can help you meet your mobile engagement goals.

Best Practices

Brevity = Wit: The Ideal Push Notification Length

Jack Coleman

May 19, 2021

What’s the ideal mobile app push notification length? Get guidelines and best practices from Airship.

Airship News & Updates

How to Build Better BOPIS Experiences with Airship + Radar

Jack Coleman

May 18, 2021

Learn how Radar’s turnkey integration with Airship powers frictionless end-to-end BOPIS 2.0 experiences that customers love.

Push Notifications

3 Lessons from NBC Sports’ Mobile Retention Strategy

AJ Park

May 03, 2021

NBC Sports uses a range of push notification strategies to retain customers. Read about their top three in this article.

Retail

3 Strategies Retailer Belk Used to Improve Their Mobile Experience

AJ Park

April 28, 2021

Belk uses a combination of smart messaging strategies to boost engagement with their mobile app. Learn how they do it.

Airship News & Updates

How Three Brands Used Email + App to Increase Engagement During COVID-19

Emily Hottal

April 05, 2021

Learn how three brands are using Airship’s platform to keep customers engaged with highly effective email + mobile app campaigns during the COVID-19 pandemic and beyond.

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Push Notifications

Browse by Category

Brands on Notice with Android 13 Default Opt-out

How Airship Supported McDonald’s France to Drive Communication Opt-Ins and Retention

How to Adapt your Mobile Strategy for iOS 14.5

7 Mobile Engagement Stats that Show How Push Notifications Boost ROI

Brevity = Wit: The Ideal Push Notification Length

How to Build Better BOPIS Experiences with Airship + Radar

3 Lessons from NBC Sports’ Mobile Retention Strategy

3 Strategies Retailer Belk Used to Improve Their Mobile Experience

How Three Brands Used Email + App to Increase Engagement During COVID-19