Best Practices

The best practices and know-hows for marketers to create messaging strategies that create engagement and relatonships with their customers.

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How Simple Personalizations Can Drive Big Engagement this Holiday Season

Emily Hottal

November 25, 2020

Make your messages stand out from the crowd this holiday season with these simple personalization ideas.

Media

The 3 Key Ingredients For Breaking News Alerts

Matt Price

November 13, 2020

For Media brands, meeting consumer expectations and growing their customer base requires three key ingredients for breaking news alerts: Speed, Channels and Preference Controls.

Best Practices

Creating Relevant Customer Experiences with Attributes, Events and Tags

Meghan Suslak

October 27, 2020

With Airship’s recent advancements of event and attribute segmentation, there are now many options for when and how to target your customers. Here are some helpful tips on when to use events, attributes or tags in your audience segmentation.

Best Practices

4 Critical Steps Before You Start Personalizing Your Mobile App

Michael Lavoie

October 26, 2020

While brands have had years to perfect their email personalization practices, getting started with app personalization requires some new ways of thinking.

Push Notifications

11 Proven Push Notification Strategies for Customer Growth

AJ Park

October 12, 2020

Ready to enter a growth phase with your customers? Keep them engaged and encourage them to connect with your brand by using these strategies.

Push Notifications

20 Push Notification Strategies for Customer Retention

AJ Park

October 5, 2020

Keep customers engaged and coming back for more with our favorite push notification strategies.

Best Practices

Want to Adapt to the New Normal? Raise Your Brand’s Digital Maturity Score.

Tim Duncan

August 31, 2020

How a brand’s ability to adapt determines its level of digital maturity and sets the foundation to survive major shifts in the marketplace.

SMS Marketing

SMS Regulatory Compliance: What You Need to Know About Text Messaging

Mitzi Mori

August 11, 2020

SMS regulation compliance may seem daunting, but when done correctly, text messaging can be a powerful marketing tool to reach and engage with your customers.

Airship Journeys

Keep Them Coming Back: Three Customer Journeys for Retention

Jack Coleman

July 28, 2020

Use these three customer journeys to cultivate loyalty and keep them engaged during the retention phase of the customer lifecycle.

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Best Practices

Browse by Category

How Simple Personalizations Can Drive Big Engagement this Holiday Season

The 3 Key Ingredients For Breaking News Alerts

Creating Relevant Customer Experiences with Attributes, Events and Tags

4 Critical Steps Before You Start Personalizing Your Mobile App

11 Proven Push Notification Strategies for Customer Growth

20 Push Notification Strategies for Customer Retention

Want to Adapt to the New Normal? Raise Your Brand’s Digital Maturity Score.

SMS Regulatory Compliance: What You Need to Know About Text Messaging

Keep Them Coming Back: Three Customer Journeys for Retention

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