Best Practices

The best practices and know-hows for marketers to create messaging strategies that create engagement and relatonships with their customers.

Never miss a post – subscribe to the blog today!

7 Effective App Marketing Strategies

AJ Park

February 23, 2021

Seven creative ways to market your app. Learn how to develop your app marketing strategy from Airship.

Best Practices

Location-Based Marketing: What’s the Difference Between Geotargeting and Geofencing?

AJ Park

February 19, 2021

The difference between geotargeting and geofencing is a clear one, and understanding that difference can help you give a facelift to your location-based marketing.

Best Practices

Why You Need a Growth Marketing Strategy

AJ Park

February 17, 2021

Growth Marketing is the process of designing and conducting experiments to optimize and improve the results of a target area. Learn effective growth marketing strategies from Airship.

Best Practices

15 Strategies for Mobile App Marketing

AJ Park

February 10, 2021

Learn how to leverage mobile app marketing campaigns with these 15 helpful tips. Learn more from Airship.

Digital Marketing Trends

Why Personalized Mobile Messaging Will be Crucial to Customer Experience for 2021

Kaitlyn Hogue

February 4, 2021

For 2021, marketers should focus on mobile and personalization to offer the best experience for their customers. Here’s why these two tools have proven to be crucial when it comes to customer experience.

Best Practices

How Simple Personalizations Can Drive Big Engagement this Holiday Season

Emily Hottal

November 25, 2020

Make your messages stand out from the crowd this holiday season with these simple personalization ideas.

Media

The 3 Key Ingredients For Breaking News Alerts

Matt Price

November 13, 2020

For Media brands, meeting consumer expectations and growing their customer base requires three key ingredients for breaking news alerts: Speed, Channels and Preference Controls.

Best Practices

Creating Relevant Customer Experiences with Attributes, Events and Tags

Meghan Suslak

October 27, 2020

With Airship’s recent advancements of event and attribute segmentation, there are now many options for when and how to target your customers. Here are some helpful tips on when to use events, attributes or tags in your audience segmentation.

Best Practices

4 Critical Steps Before You Start Personalizing Your Mobile App

Michael Lavoie

October 26, 2020

While brands have had years to perfect their email personalization practices, getting started with app personalization requires some new ways of thinking.

See for Yourself

Get started with a free account — learn more!

Get ideas and best practices from our team for keeping customers engaged with your brand >>

See why Forrester named Airship a Leader in The Forrester Wave™: Mobile Engagement Automation, Q3 2020

Best Practices

Browse by Category

7 Effective App Marketing Strategies

Location-Based Marketing: What’s the Difference Between Geotargeting and Geofencing?

Why You Need a Growth Marketing Strategy

15 Strategies for Mobile App Marketing

Why Personalized Mobile Messaging Will be Crucial to Customer Experience for 2021

How Simple Personalizations Can Drive Big Engagement this Holiday Season

The 3 Key Ingredients For Breaking News Alerts

Creating Relevant Customer Experiences with Attributes, Events and Tags

4 Critical Steps Before You Start Personalizing Your Mobile App

Get a Personalized Demo of Our Customer Engagement PlatformGet a Demo

Thanks so much! We’ll be in touch shortly.