Best Practices

The best practices and know-hows for marketers to create messaging strategies that create engagement and relatonships with their customers.

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Clubhouse Has a Major Notifications Problem

Mike Herrick

March 22, 2021

When mobile marketers send too many notifications, they are discouraging users from clicking through and even tempting them to delete the app.

Best Practices

How Mobile App Engagement Has Evolved Across Southeast Asia

Ana Williams

March 11, 2021

Airship spoke with leaders within the telecom and technology industries in Southeast Asia to find out how they have handled the pandemic, and improved their digital footprint.

Best Practices

How to Benchmark Your Mobile App Engagement Strategy

Jessica Poundstone

March 09, 2021

Is your mobile engagement strategy delivering optimal results? Airship’s new report, Push Notifications & Mobile Engagement: 2021 Benchmarks, is here to help you answer that and other key questions.

Best Practices

4 Real-World Examples of Location-Based Marketing (And Best Practices)

AJ Park

March 03, 2021

See how these four brands are implementing brilliant location-based marketing strategies to boost user engagement.

Best Practices

7 Effective App Marketing Strategies

AJ Park

February 23, 2021

Seven creative ways to market your app. Learn how to develop your app marketing strategy from Airship.

Best Practices

AppsFlyer Integration: Optimize Your Acquisition Spend

Ramsey Kail

February 23, 2021

With the Airship integration from AppsFlyer, a leading mobile attribution and marketing analytics solution, marketers are able to use the attribution data captured by AppsFlyer in Airship’s segmentation tools.

Best Practices

Location-Based Marketing: What’s the Difference Between Geotargeting and Geofencing?

AJ Park

February 19, 2021

The difference between geotargeting and geofencing is a clear one, and understanding that difference can help you give a facelift to your location-based marketing.

Best Practices

Why You Need a Growth Marketing Strategy

AJ Park

February 17, 2021

Growth Marketing is the process of designing and conducting experiments to optimize and improve the results of a target area. Learn effective growth marketing strategies from Airship.

Best Practices

15 Strategies for Mobile App Marketing

AJ Park

February 10, 2021

Learn how to leverage mobile app marketing campaigns with these 15 helpful tips. Learn more from Airship.

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Best Practices

Browse by Category

Clubhouse Has a Major Notifications Problem

How Mobile App Engagement Has Evolved Across Southeast Asia

How to Benchmark Your Mobile App Engagement Strategy

4 Real-World Examples of Location-Based Marketing (And Best Practices)

7 Effective App Marketing Strategies

AppsFlyer Integration: Optimize Your Acquisition Spend

Location-Based Marketing: What’s the Difference Between Geotargeting and Geofencing?

Why You Need a Growth Marketing Strategy

15 Strategies for Mobile App Marketing

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