Best Practices

The best practices and know-hows for marketers to create messaging strategies that create engagement and relatonships with their customers.

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7 Mobile App Optimization Ideas for Media Brands

Jack Coleman

July 26, 2021

Seven inspiring ideas for media brands to help optimize your mobile app throughout the customer lifecycle.

Best Practices

Forrester Analyzed 7 Retail Apps: Here’s What They Learned

AJ Park

July 20, 2021

The retail scene has changed dramatically since a year ago. And now, Forrester’s got the data about what’s actually working.

Best Practices

How to Build Better Mobile-First Experiences for Retail

Jack Coleman

July 15, 2021

How can retail brands meet this challenge and build better experiences that boost sales and retention? Our latest Airship ebook takes those questions head-on with insights and use cases specifically for retail.

Best Practices

How Alaska Airlines Created a Simpler Customer Experience Using Data

Emily Smith

July 13, 2021

We chatted with Dave McCormick, Managing Director of Product and Design, about how Alaska uses data to create a great customer experience.

Best Practices

How Leading Brands Bring Customers Back (And Back Again)

Jack Coleman

July 12, 2021

How do leading brands drive loyalty and retention? We sat down with five of today’s most influential marketing leaders to discuss the strategies that keep customers coming back again and again.

5 Steps Marketers Can Take to Improve Their Emails (Especially with Apple’s Mail Privacy Protection)

Emily Hottal

July 09, 2021

Here are steps marketers can take to adjust to Apple’s Mail Privacy Protection and improve their overall email experience for their customers.

Best Practices

How Much Personalization Is Too Much?

Jack Coleman

July 07, 2021

Is there such a thing as too much personalization? We sat down with five of today’s most influential marketing leaders to discuss how brands can strike the right balance.

Best Practices

Apple’s Crucial IDFA Change: 3 Tips for Strengthening Brands with First-Party Data

Bernardo de Albergaria

July 06, 2021

For marketers, third-party data is getting scarcer, which in turn increases the importance of first-party data. With that in mind, here are three tips marketers can use to strengthen their brands.

Best Practices

How to Build Seamless Multi-Channel Customer Experiences

Jack Coleman

June 28, 2021

How can brands structure effective multi-channel communications? We sat down with five of today’s most influential marketing leaders to answer that key question.

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Best Practices

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7 Mobile App Optimization Ideas for Media Brands

Forrester Analyzed 7 Retail Apps: Here’s What They Learned

How to Build Better Mobile-First Experiences for Retail

How Alaska Airlines Created a Simpler Customer Experience Using Data

How Leading Brands Bring Customers Back (And Back Again)

5 Steps Marketers Can Take to Improve Their Emails (Especially with Apple’s Mail Privacy Protection)

How Much Personalization Is Too Much?

Apple’s Crucial IDFA Change: 3 Tips for Strengthening Brands with First-Party Data

How to Build Seamless Multi-Channel Customer Experiences

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