Best Practices

The best practices and know-hows for marketers to create messaging strategies that create engagement and relatonships with their customers.

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Best Practices

Top 10 Tips to Get the Opt-In

Jessica Poundstone

September 11, 2019

What can you do to maximize your opt-in rate? We have top 10 tips to help you get that opt-in for your mobile app notifications.

Best Practices

How AMC Theaters and the Chicago Tribune Uses Data and Preference Centers for Their Messaging Strategies

AJ Park

July 11, 2019

AMC Theaters and the Chicago Tribune share their marketing strategies at the Customer Engagement Forum in Chicago.

SMS Marketing

Why SMS Should Be a Strong Focus in Your Customer Engagement

Mike Stone

June 26, 2019

Mobile marketing is increasingly all about offering personalized relationships. And what is a more personal connection than a text?

Best Practices

3 Ways You Can A/B Test Your Push Notification Marketing Messages Today

Sean Haines

June 3, 2019

Improve mobile conversions and mobile engagement by A/B testing your push notification marketing messages in this how-to guide.

Best Practices

How to Personalize SMS and Email Messages with Dynamic Content

Emma Patterson

May 29, 2019

Dynamic Content is the best way to deliver personalized content at scale, and to do it in a way that doesn’t exhaust marketing resources every time a campaign needs to be sent.

Best Practices

3 Questions Every CMO Should Ask to Improve Customer Experience

Mike Stone

May 2, 2019

Use these questions to start the conversation on how your marketing team can build experiences that create long-term value for both customers and brand.

Media

4 Tips for Improving Digital Media’s Customer Experience

Mike Herrick

April 23, 2019

Airship’s SVP of Technology Mike Herrick offers four tips to improve customer engagement for digital media publishers.

Retail

3 Takeaways from SXSW Interactive Festival

Connor Cunningham

March 19, 2019

Connor Cunningham shares three retail takeaways about digital transformation and brick-and-mortars from the “Retail Revolution: Brick-and-Mortar Bounceback” panel at SXSX Interactive Festival.

Best Practices

Addressing and Winning Back Dormant App Users

Jessica Poundstone

March 10, 2019

Dealing with dormant app users? Don’t worry, we got you. Here’s why users go dormant and what you can do to re-engage the users back to life.

See for Yourself

Best Practices

Browse by Category

Top 10 Tips to Get the Opt-In

How AMC Theaters and the Chicago Tribune Uses Data and Preference Centers for Their Messaging Strategies

Why SMS Should Be a Strong Focus in Your Customer Engagement

3 Ways You Can A/B Test Your Push Notification Marketing Messages Today

How to Personalize SMS and Email Messages with Dynamic Content

3 Questions Every CMO Should Ask to Improve Customer Experience

4 Tips for Improving Digital Media’s Customer Experience

3 Takeaways from SXSW Interactive Festival

Addressing and Winning Back Dormant App Users

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