Best Practices

The best practices and know-hows for marketers to create messaging strategies that create engagement and relatonships with their customers.

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Want to Adapt to the New Normal? Raise Your Brand’s Digital Maturity Score.

Tim Duncan

August 31, 2020

How a brand’s ability to adapt determines its level of digital maturity and sets the foundation to survive major shifts in the marketplace.

SMS Marketing

SMS Regulatory Compliance: What You Need to Know About Text Messaging

Mitzi Mori

August 11, 2020

SMS regulation compliance may seem daunting, but when done correctly, text messaging can be a powerful marketing tool to reach and engage with your customers.

Airship Journeys

Keep Them Coming Back: Three Customer Journeys for Retention

Jack Coleman

July 28, 2020

Use these three customer journeys to cultivate loyalty and keep them engaged during the retention phase of the customer lifecycle.

Airship Journeys

6 Critical Steps Before Building Your Next Customer Journey

Jennie Lewis

July 10, 2020

Learn about six essential steps to take before you can start building customer journeys that deliver value across the customer lifecycle.

Best Practices

Marketing & Tech Teams: Creating Better Customer Experiences Together

Jennie Lewis

July 6, 2020

Deliver your customers a seamless experience by fostering a culture of collaboration between your teams. Learn our three keys to collaboration in this article.

Digital Marketing Trends

Why e-Retailers Should Lend Baby Boomers a Hand During the COVID-19 Pandemic

Mike Herrick

June 8, 2020

Even as governments start reopening the economy, baby boomers will likely shelter in place for longer. That represents an opportunity for ecommerce players.

Airship Journeys

How to Create Seamless Customer Journeys for Each Stage of the Customer Lifecycle

Lisa Orr

June 4, 2020

Learn how to Create Seamless Customer Journeys for Each Stage of the Customer Lifecycle with insights from the Airship Journeys Playbook.

Best Practices

3 Actionable Strategies to Stay Connected with Customers During COVID-19

AJ Park

May 21, 2020

Staying connected with customers during a pandemic is difficult, but it’s not impossible – check out three strategies from our latest eBook.

Best Practices

4 Ways Fast-Casual Restaurants Can Build Their Brand While Complying With Social Distancing

Mike Herrick

May 1, 2020

Here are four ways fast-casual brands can create customer relationships online now that will fill the dining rooms when they are back open.

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Best Practices

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Want to Adapt to the New Normal? Raise Your Brand’s Digital Maturity Score.

SMS Regulatory Compliance: What You Need to Know About Text Messaging

Keep Them Coming Back: Three Customer Journeys for Retention

6 Critical Steps Before Building Your Next Customer Journey

Marketing & Tech Teams: Creating Better Customer Experiences Together

Why e-Retailers Should Lend Baby Boomers a Hand During the COVID-19 Pandemic

How to Create Seamless Customer Journeys for Each Stage of the Customer Lifecycle

3 Actionable Strategies to Stay Connected with Customers During COVID-19

4 Ways Fast-Casual Restaurants Can Build Their Brand While Complying With Social Distancing

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