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Best Practices

3 Questions Every CMO Should Ask to Improve Customer Experience

Mike Stone

May 2, 2019

Use these questions to start the conversation on how your marketing team can build experiences that create long-term value for both customers and brand.

Media

4 Tips for Improving Digital Media’s Customer Experience

Mike Herrick

April 23, 2019

Airship’s SVP of Technology Mike Herrick offers four tips to improve customer engagement for digital media publishers.

Retail

3 Takeaways from SXSW Interactive Festival

Connor Cunningham

March 19, 2019

Connor Cunningham shares three retail takeaways about digital transformation and brick-and-mortars from the “Retail Revolution: Brick-and-Mortar Bounceback” panel at SXSX Interactive Festival.

Best Practices

Addressing and Winning Back Dormant App Users

Jessica Poundstone

March 10, 2019

Dealing with dormant app users? Don’t worry, we got you. Here’s why users go dormant and what you can do to re-engage the users back to life.

Best Practices

Should I Use a Shared Short Code in My SMS Marketing Strategy?

Mitzi Mori

March 8, 2019

If you’re in the midst of deciding whether to use a shared short code — or whether to migrate from a shared short code to a dedicated code — here are some reasons to consider avoiding them.

Best Practices

Why Tickets and Passes in Mobile Wallets Offer the Best Customer Experience

Jonathan Rueda

March 6, 2019

Here are three reasons why you need to put your tickets and passes in a mobile wallet to offer the best customer experience for your customers.

Best Practices

5 Essentials For Building a Multi-Channel Customer Engagement Strategy

AJ Park

February 22, 2019

Multi-channel orchestration is important, but it must be done strategically. Here are five resources you can use to build an effective multi-channel customer engagement strategy.

Best Practices

The Big “P” and Little “p” in Mobile Message Personalization

John Greene

February 19, 2019

Personalization is a hot topic in mobile engagement, but we’ve found the concept can mean different things to different people.

Best Practices

Boost Holiday Retail Sales: A Year-Round Planning Checklist for Mobile Marketers

Emily Buckman

February 12, 2019

Use our checklist to make sure you’re on track to connect with more customers — and drive more sales — on mobile this holiday season.

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