Analytics & Data

The articles you need to use better data to create deeper customer connections. Whether it's Predictive AI, Performance Analytics or Real-Time Data Streaming, we explain how you can use analytics to get the most from your channels.

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Analytics & Data

Three Ways A/B Testing Can Help You Meet Your Goals

Scott Ings

September 13, 2019

With A/B testing you’ll be able to make smart, impactful decisions that will increase the ROI from your engagement channels.

Best Practices

How to Use Machine Learning Data to Reduce Churn & Boost Engagement – Webinar Recap

Lisa Orr

January 3, 2019

Get highlights from our webinar on using machine learning to predict and prevent customer churn, and optimize message send times. Learn more.

Analytics & Data

App Engagement in the Open Banking Era

Nigel Arthur

December 13, 2018

While the rise of Open Banking represents a huge opportunity to banks and Payment Service Providers (PSPs), it also poses challenges. It’s easier than ever to change banking providers, and opening APIs to third parties means areas which have traditionally been dominated by banks are now far more competitive.

Analytics & Data

How to Use Machine Learning Data to Reduce Churn and Boost Engagement

Phil West

December 4, 2018

Join our live webinar, “How Top Brands Use Machine Learning Data to Reduce Churn and Boost Engagement (And How You Can Too)” on December 11 and learn how you can make data and predictive learning work for your brand. Register today!

Analytics & Data

How We Built Our Machine Learning Model for Predictive Send Time Optimization

Lisa Orr

October 9, 2018

Want to learn about the inner workings of our machine learning model for predicting the best time to send to each of your users? Read on.

Analytics & Data

3 App Analytics Reports to Help You Understand Your App Conversion Efforts

Melissa Manser

April 19, 2018

Use these 3 analytics reports to measure your app conversion efforts & drill down on campaign performance. Part 3 of a 5 part series.

Analytics & Data

Track Your Onboarding Efforts With These App Analytics Reports

Kayleigh OMalley

April 12, 2018

Use these two analytics reports to track your onboarding efforts, such as your welcome series & monitor account registration. Part 2 of a 5 part series.

Analytics & Data

Improve Your App User Acquisition Efforts With These Analytics Reports

Melissa Manser

April 6, 2018

Use these two analytics reports to I.D. your best acquisition sources to create look-a-like audiences & track your app audience growth. Part 1 of a 5 part series.

Analytics & Data

How AI Orchestration Works and Helps Marketers and Businesses

Nigel Arthur

April 5, 2018

Consumers want personalized experiences with valuable, relevant messages at the right moment. Learn how AI Orchestration helps marketers deliver on this need.

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Analytics & Data

Browse by Category

Three Ways A/B Testing Can Help You Meet Your Goals

How to Use Machine Learning Data to Reduce Churn & Boost Engagement – Webinar Recap

App Engagement in the Open Banking Era

How to Use Machine Learning Data to Reduce Churn and Boost Engagement

How We Built Our Machine Learning Model for Predictive Send Time Optimization

3 App Analytics Reports to Help You Understand Your App Conversion Efforts

Track Your Onboarding Efforts With These App Analytics Reports

Improve Your App User Acquisition Efforts With These Analytics Reports

How AI Orchestration Works and Helps Marketers and Businesses

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