Analytics & Data

The articles you need to use better data to create deeper customer connections. Whether it's Predictive AI, Performance Analytics or Real-Time Data Streaming, we explain how you can use analytics to get the most from your channels.

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Analytics & Data

First Impressions: Optimizing the Activation Phase

Jennie Lewis

July 13, 2022

Brands that monitor their mobile app retention rates see one commonality, a significant amount of customers drop off within the first 30 days of downloading an app and never come back. Even more challenging, the majority of this drop happens within the first 2 days of the customer lifecycle. This isn’t a new trend, when […]

Digital Marketing Trends

What is Data Chaos? And How to Solve it to Improve Your Mobile Data Strategy

Michael Katz

June 15, 2022

Learn more about what is data chaos and how to solve it to improve your mobile data strategy in this blog post written in partnership with mParticle.

Analytics & Data

[Infographic] How the Pandemic Is Influencing Mobile User Engagement in Europe

Ana Williams

September 29, 2020

Check out the data in our just-released European edition of the report, “The State of Global Mobile Engagement 2020: European Edition.”

Analytics & Data

How a Culture of Experimentation Can Lead to 4X Growth

JP Lefebvre

December 05, 2019

Learn how you can create a culture of experimentation to drive growth with these three steps.

Analytics & Data

Three Ways A/B Testing Can Help You Meet Your Goals

Scott Ings

September 13, 2019

With A/B testing you’ll be able to make smart, impactful decisions that will increase the ROI from your engagement channels.

Best Practices

How to Use Machine Learning Data to Reduce Churn & Boost Engagement – Webinar Recap

Lisa Orr

January 03, 2019

Get highlights from our webinar on using machine learning to predict and prevent customer churn, and optimize message send times. Learn more.

Analytics & Data

App Engagement in the Open Banking Era

Nigel Arthur

December 13, 2018

While the rise of Open Banking represents a huge opportunity to banks and Payment Service Providers (PSPs), it also poses challenges. It’s easier than ever to change banking providers, and opening APIs to third parties means areas which have traditionally been dominated by banks are now far more competitive.

Analytics & Data

How to Use Machine Learning Data to Reduce Churn and Boost Engagement

Phil West

December 04, 2018

Join our live webinar, “How Top Brands Use Machine Learning Data to Reduce Churn and Boost Engagement (And How You Can Too)” on December 11 and learn how you can make data and predictive learning work for your brand. Register today!

Analytics & Data

How We Built Our Machine Learning Model for Predictive Send Time Optimization

Lisa Orr

October 09, 2018

Want to learn about the inner workings of our machine learning model for predicting the best time to send to each of your users? Read on.

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See why Forrester named Airship a Leader in The Forrester Wave™: Mobile Engagement Automation, Q3 2020

Analytics & Data

Browse by Category

First Impressions: Optimizing the Activation Phase

What is Data Chaos? And How to Solve it to Improve Your Mobile Data Strategy

[Infographic] How the Pandemic Is Influencing Mobile User Engagement in Europe

How a Culture of Experimentation Can Lead to 4X Growth

Three Ways A/B Testing Can Help You Meet Your Goals

How to Use Machine Learning Data to Reduce Churn & Boost Engagement – Webinar Recap

App Engagement in the Open Banking Era

How to Use Machine Learning Data to Reduce Churn and Boost Engagement

How We Built Our Machine Learning Model for Predictive Send Time Optimization