Mobile teams are working quietly in a metrics blindspot.
Other customer engagement platforms tell you what happened, at least on the surface. Campaign reporting revolves around opens, clicks, and delivery rates. Rarely do they show actual business impact, the kind of metrics that come up in leadership meetings, budget reviews, and QBRs.
Starting today, Airship’s new Goal Optimization features pull product, growth, and marketing teams out of that blindspot. Now you can:
- Define success in terms your business actually uses.
- View Campaigns and Scenes data right where you work.
- Discover a clear winner for every A/B Test result.
Read on to learn how to take full advantage of the Airship Experience Platform’s new features, and how you can use them to drive more meaningful results for your business.
Goal Optimization at a glance: Better outcomes, better campaigns, better results
- Define better outcomes with Expanded Goals.
- Measure your goals everywhere with Goals in Campaigns and Goal Attribution in Scenes.
- Understand what actually performed best with improved A/B Test Results.
- Ask your data questions and move faster with the Dashboard AI Agent.
Goals: Prove the outcomes that matter to your business
Get specific about what success looks like.
- Track rich goals: Analyze spend brackets, basket value, NPS, time in app, subscription list opt-ins, and more.
- Go deeper: Dive into conversion over time, audience filters and side-by-side comparison views.
- Don’t start from zero: Three months of historical data is backfilled automatically when you create a new goal.
Goals in Campaigns: Track cross-channel campaign results in one place
Track performance without ever leaving the Campaigns dashboard.
- New Goals tab inside every Campaign: Select up to 10 goals to track whether your campaign drove the outcomes you care about.
- Results surface as tiles, right where you need them.
- Forget searching for separate reports — they now live directly inside Campaigns.
Goal Attribution in Scenes: Prove a Scene drove a conversion
Immediately prove the business impact of a Scene with built-in attribution, no workarounds needed.
- See which goals your Scene drove instantly, inside the report.
- Access conversion rate, users converted, and how it trends over time.
- Control your attribution window to match how your business measures results.
Airship = Results
A/B Testing: Never miss the real winner
Get a clear answer backed by statistics, no data analyst required
- Get the winner declared based on statistical significance, not just who got more opens.
- Probability to be Best: Know exactly how confident you can be in the result
- Experiment summary tells you immediately: winner, inconclusive, or not enough data.
Dashboard AI Agent: Ask your dashboard anything about insights
Spend less time figuring out your data and more time acting on it.
- Ask it what any dashboard tile is measuring.
- Have it search Airship documentation and surface the right page inline.
- Ask it absolutely anything with no exports or external tools — the agent reads your live dashboard data right where you’re working.
Airship = Results
Goal Optimization empowers product, growth, and marketing teams to optimize for the outcomes that matter to them, prove the business impact of mobile, and spend less time on manual analysis.
Partner with Airship, the only cross-channel, mobile-first CX platform with outcome-led AI, to accelerate your customer growth.
