Sandra Wroe

Sandra Wroe is a Senior Product Marketing Manager at Airship, where she drives product positioning and go-to-market strategies for the leading App Experience Platform. Known for her expertise in mobile engagement and customer lifecycle marketing, Sandra specializes in helping brands leverage user data to craft high-impact personalization and retention strategies. Prior to joining Airship, she served as the Head of CRM at the global fintech platform WorldRemit, where she successfully architected cross-channel communication models that significantly boosted app traffic and cut through communication fatigue.