CUSTOMER SUCCESS STORy

Diario AS Scores
Major Wins in
Reader Engagement

As one of Spain’s oldest and most popular sports newspapers, Diario AS has kept pace with technological change by shifting increasingly toward digital distribution of content, including through its website and mobile app. Even with the majority of the brand’s revenue coming from digital, Diario AS still needed an easy and reliable way to deliver the latest sports news — fast. For that, the company turned to Airship.

Challenge

In Spain’s highly competitive sports news industry — where readership and revenue is increasingly moving to digital platforms — Diario AS wanted to drive more traffic to its website and mobile app. At the same time, the company was expanding its reach globally and needed a notifications solution that could scale to accommodate its growing international reach. Airship provides a robust platform for delivering customized news and alerts to fans’ lock screens and browsers — reliably and at scale.

Diario AS is one of the largest sports newspapers in Spain with online properties that reach 50 million users monthly.

Airship helps Diario AS keep users engaged by delivering up-to-the-minute news alerts to users based on their interests.

INDUSTRY

Media

PRoduct

Push Notifications, In-App Messaging, Web Notifications, Personalization, Performance Analytics

In the sports news business, we understand that we have to be very fast in launching the news when it happens. Airship gives us the speed and reliability we need.”

Solution

Capture Fans’ Attention with the Right Message at the Right Time

Results

Diario AS + Airship = Game-Changing Engagement

29x
more page views generated by loyal app users
90%
of traffic driven by alerts comes from Web Notifications

Learn More

Let us show you how your brand can create personalized notifications like this — on mobile or on any channel!

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