OUTSIDE THE APP

Web Notifications

Increase the value of every site visit

Every modern app has push notifications; every modern website should have web notifications. Especially since they do something no other martech tool can do: reach your customers with a direct message — whether they’re actively using your web site or not

Accelerate Engagement and Inspire Return Visits to Your Site

A first or second-time visitor to your site might come and go without you ever having the chance to connect with them. Web notifications are a fantastic low-commitment, way for visitors to indicate they’re interested in your brand — without contact details. It’s a great way for you to begin learning what they care about, and moving them through the acquisition stage

Make Web Notifications More Contextual, Personal — and High Performing

Whether it’s breaking news or a reminder that a special offer is ending, create and automate web notifications your audience will be glad you sent. With automated workflows, segmentation, A/B testing, and incredible delivery speeds, you can use what you know about your customers and the actions they’re taking — on any channel — to make your web notifications more useful and effective

Simple and Valuable for Customers, Simple and Valuable for You

With a quick and easy opt-in, Airship’s Web Notifications are a no-hassle channel for your audience. And getting up and running with web notifications is also easy for your team, with a massive upside. Whether it’s a reminder about items like an abandoned cart, a special offer, or an update about a transaction they’ve completed, web notifications can help you and your customers hit key milestones during each lifecycle stage

Web notifications

Key Features
  • Delivered on Desktop & Mobile
  • Real-Time
  • Automation
  • No form fill required
  • Multiple Browser Support
  • Deep Linking
  • Segmentation
  • Scheduled notifications
  • A/B Testing
  • Behavioral triggers
  • Event triggers

Leverage Web Notifications to Engage Customers at Key Lifecycle Marketing Moments

Drive Higher Completion Rates

Show site visitors the value of creating an account to increase the likelihood they’ll share their information — it’s a win/win.

Increase Retention & Deepen Loyalty

Reward your most valuable customers by offering personalized offers to loyalty customers. Customize deals based on their user profile, loyalty status, favorited items, and more.

Grow Conversions

Send a reminder about an item a customer has favorited when there’s a change in price. Include a deep-link back to the sale page to make it easy for customers to act.

Related resources for Web Notifications

Blog Posts on Web Notifications

Get our latest best practices for web notifications that drive engagement and results.

Web Notifications Cheat Sheet

New to web notifications? We’ll help you get up to speed.

Web Notifications: Top 10 FAQs

Get all your web notifications questions answered.

Ready to understand your customers and create deeper connections at key lifecycle moments in the customer journey?

Delivering valuable web notifications is just one way our App Experience Platform powers engagement, value and ROI