OUTSIDE THE APP

SMS

Connect with customers on their most engaging screen

SMS open rates average over 90%, so if you’re the person responsible for getting people into the app and keeping them posted on what’s happening there, you can’t ignore SMS messaging. SMS is a great way to orchestrate high-value campaigns to help drive customers to experiences inside & outside the app. SMS campaigns can affect the whole customer app lifecycle, from acquisition and activation to engagement and loyalty. 

Make SMS Part of a Seamless, Integrated Customer Experience

When your SMS messaging is integrated instead of siloed, you and your customers win. By implementing a smart, two-way messaging system, customer interactions are thoughtfully orchestrated to enhance experiences through feedback collection, gamification, and quick confirmations encouraging immediate engagement. Seamlessly carry engagement through to in-person or other channels to create a unified experience that caters to the customers’ needs at every step.

Deliver More Personal and Contextual SMS Messages

There’s a big opportunity to connect with customers using SMS. By curating content in context and fine-tuning delivery time with Airship’s orchestration, automation and personalization capabilities, you can nail SMS — so every text hits its mark.

Reveal the Right Role for SMS in Your Customer Experience Strategy

With Personalization and Performance Analytics, you can increase the relevance of your message and easily see audience responses to identified segments. Maximize ROI by targeting your most engaged users to drive them into the app.

Engage with On-The-Go Customers in Real-Time

Leverage SMS as complementary to your mobile app. Make it easy to download the app, deliver coupons and provide information through SMS messages to further entice customers to engage with the app.

AXP SMS

Key Features
  • Single Interface
  • Segmentation
  • AI-Powered Orchestration
  • Open API
  • Scheduling
  • SMS Keywords
  • Two-Way Messaging
  • App Deep Linking
  • Link Shortening & Tracking
  • Click Retargeting & Segmentation
  • Centralized Analytics & Reporting
  • GDPR Compliant
  • Opt-in & Opt-Out List Management
  • Templates
  • MMS
  • Dynamic Content
  • Coupons

Related resources for SMS

How You Can Use SMS Keywords and MMS to Drive Customer Engagement

See how to take your SMS engagement strategy to the next level with SMS keywords and MMS.

How SMS Powers a Better Multi-Channel Customer Engagement Strategy

See how to combine SMS with email, in-app messaging and mobile wallet to boost your customer engagement strategy.

SMS Playbook

Get ideas and inspiration for putting SMS to work at every stage of the customer lifecycle.

Ready to create deeper connections at key moments in the customer journey?

Delivering fantastic SMS marketing is just one of the ways how Airship’s App Experience Platform powers engagement, value and ROI.