Emma Patterson

Sr. Product Marketing Manager

Helping companies build stronger brand relationships through their engagement strategy.

5 Key Takeaways from MAU

Emma Patterson

June 10, 2022

MAU (Mobile Apps Unlocked) 2022 kicked off in Las Vegas this week for the first time in two years. In his keynote speech, MAU co-founder Adam Lovallo made one thing clear: “Mobile apps aren’t slowing down. We’ve barely scratched the surface.” As a title sponsor of the event, Airship had a front row seat to […]

Best Practices

How to Save Abandoned Carts This Holiday Season

Emma Patterson

November 14, 2019

How retailers can save their abandoned carts this holiday season with personalization and custom event automation.

Best Practices

How to Personalize SMS and Email Messages with Dynamic Content

Emma Patterson

May 29, 2019

Dynamic Content is the best way to deliver personalized content at scale, and to do it in a way that doesn’t exhaust marketing resources every time a campaign needs to be sent.

Best Practices

Data Tells a “Super Bowl” Story – Engage Your Audience During the Big Game.

Emma Patterson

January 30, 2019

Big events like the Super Bowl create an opportunity for marketers to reach end users with relevant and timely content that captures the audience in the moments that matter most. Find out how and when to engage with your audience during the big game.

Engagement Channels

How to Create an In-App Messaging Campaign That Gets Customers Excited About Your Brand

Emma Patterson

January 11, 2019

Ideas, examples, and best practices to use in-app messaging and automation to increase app engagement and grow revenue.

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How to serve customers on the most valuable digital real-estate – the iPhone Lock Screen.

We surveyed more than 200 developers & marketers about their mobile app experience practices >

See why Forrester named Airship a Leader in The Forrester Wave™: Mobile Engagement Automation, Q3 2020

Emma Patterson

5 Key Takeaways from MAU

How to Save Abandoned Carts This Holiday Season

How to Personalize SMS and Email Messages with Dynamic Content

Data Tells a “Super Bowl” Story – Engage Your Audience During the Big Game.

How to Create an In-App Messaging Campaign That Gets Customers Excited About Your Brand