Emma Patterson

Sr. Product Marketing Manager

Helping companies build stronger brand relationships through their engagement strategy.

The Leader Behind the Leaders: Airship Powered SXSW GO Mobile App Experiences

Emma Patterson

March 23, 2023

SXSW organizers’ preliminary numbers show a record turnout this year with crowds expanding to more than 200,000. Their challenge? Make sure the world’s leading tech and culture festival delivered everything participants needed. When it came to supporting registration, scheduling, and real-time notifications for an event of this magnitude, it’s no surprise that SXSW would deploy […]

Airship News & Updates

Mobile App Push Notification Benchmarks for 2023 Have Arrived

Emma Patterson

March 21, 2023

Since 2009, when Airship sent the first commercial push notification, we’ve made it our business to guide brands on harnessing the power of notifications across the customer lifecycle. This year we analyzed more than 665 billion notifications sent to more than 2.5 billion users across 13 verticals — offering the most robust push notification performance […]

Digital Marketing Trends

5 Key Takeaways from MAU

Emma Patterson

June 10, 2022

MAU (Mobile Apps Unlocked) 2022 kicked off in Las Vegas this week for the first time in two years. In his keynote speech, MAU co-founder Adam Lovallo made one thing clear: “Mobile apps aren’t slowing down. We’ve barely scratched the surface.” As a title sponsor of the event, Airship had a front row seat to […]

Best Practices

How to Save Abandoned Carts This Holiday Season

Emma Patterson

November 14, 2019

How retailers can save their abandoned carts this holiday season with personalization and custom event automation.

Best Practices

How to Personalize SMS and Email Messages with Dynamic Content

Emma Patterson

May 29, 2019

Dynamic Content is the best way to deliver personalized content at scale, and to do it in a way that doesn’t exhaust marketing resources every time a campaign needs to be sent.

Best Practices

Data Tells a “Super Bowl” Story – Engage Your Audience During the Big Game.

Emma Patterson

January 30, 2019

Big events like the Super Bowl create an opportunity for marketers to reach end users with relevant and timely content that captures the audience in the moments that matter most. Find out how and when to engage with your audience during the big game.

Engagement Channels

How to Create an In-App Messaging Campaign That Gets Customers Excited About Your Brand

Emma Patterson

January 11, 2019

Ideas, examples, and best practices to use in-app messaging and automation to increase app engagement and grow revenue.

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How to serve customers on the most valuable digital real-estate – the iPhone Lock Screen.

Airship spoke with 20 business leaders in January 2023 about trends critical for the year ahead. Download the ebook >>

Emma Patterson

The Leader Behind the Leaders: Airship Powered SXSW GO Mobile App Experiences

Mobile App Push Notification Benchmarks for 2023 Have Arrived

5 Key Takeaways from MAU

How to Save Abandoned Carts This Holiday Season

How to Personalize SMS and Email Messages with Dynamic Content

Data Tells a “Super Bowl” Story – Engage Your Audience During the Big Game.

How to Create an In-App Messaging Campaign That Gets Customers Excited About Your Brand