Explainers

Live Activities are a new way for brands to share the most up-to-date app information right from the iPhone Lock Screen and in the Dynamic Island. App customers can now see live information at a glance without ever having to unlock their device. Live Activities make it easier to keep tabs on things happening in […]

What is MAX? Mobile app experience (MAX) is becoming the digital center of customer experience and mobile apps are becoming the preferred destination where the exchange of value between customers and brands is most respected and rewarded. Until recently, brands’ efforts to digitize the customer experience focused on driving users to the app – a […]

What are iOS push notifications? Learn about the push messages that pop up on iPhones and other Apple devices.

Marketing personalization is a strategy that focuses on delivering personalized marketing content to individual consumers by using data, digital technology and automation.

What is geo-targeted marketing? What every digital marketer needs to know about this personalized marketing strategy.