Resources

Explainers

iOS Live Activities Explained

Johnny Kuo

November 30, 2022

Live Activities are a new way for brands to share the most up-to-date app information right from the iPhone Lock Screen and in the Dynamic Island. App customers can now see live information at a glance without ever having to unlock their device. Live Activities make it easier to keep tabs on things happening in […]

Mobile App Experiences (MAX) Explained

Antoine Diavet Digital Marketing Manager Airship

September 20, 2022

What is MAX? Mobile app experience (MAX) is becoming the digital center of customer experience and mobile apps are becoming the preferred destination where the exchange of value between customers and brands is most respected and rewarded. Until recently, brands’ efforts to digitize the customer experience focused on driving users to the app – a […]

iOS Push Notifications Explained

Antoine Diavet Digital Marketing Manager Airship

November 4, 2021

What are iOS push notifications? Learn about the push messages that pop up on iPhones and other Apple devices.

SMS Advertising Explained

AJ Park Sr. Content Marketing Manager

October 5, 2021

SMS advertising involves using text messaging (also known as SMS or Short Message Service) for marketing and customer communications. SMS ads are simply text messages sent by brands to peoples’ mobile devices, typically via a vendor like Airship.

Mass Text Messaging Explained

AJ Park Sr. Content Marketing Manager

January 20, 2021

Text messaging (SMS) is a powerful channel for communicating valuable information to customers and other audiences on their mobile devices. Mass text messaging solutions make it possible to quickly send SMS (Short Message Service) or MMS (Multimedia Message Service) messages to large audiences and audience segments. Mass text messaging is used for a variety of […]

Text Message Marketing Explained

AJ Park Sr. Content Marketing Manager

December 22, 2020

Learn more about how text message marketing can help you reach thousands of customers in an instant. Increase revenue and build customer loyalty with Airship.

Marketing Personalization Explained

AJ Park Sr. Content Marketing Manager

November 18, 2020

Marketing personalization is a strategy that focuses on delivering personalized marketing content to individual consumers by using data, digital technology and automation.

Geo-Targeted Marketing Explained

AJ Park Sr. Content Marketing Manager

November 11, 2020

What is geo-targeted marketing? What every digital marketer needs to know about this personalized marketing strategy.

SMS Marketing Explained

August 21, 2019

What is SMS marketing? What every digital marketer needs to know about sending text messages.

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