Brett Caine – An introduction to MAX fundamentals, including economic drivers, the customer app lifecycle, the chasm of no return and the Airship platform. Thomas Butta – To master MAX, start where you are (Airship’s Maturity Assessment), map your routes to value (Airship’s Value Map), know more about your customers (practical approach to privacy) and […]

Customers are calling the shots. Brands win in moments by delivering what customers want immediately and in context.

From the inventor of the “e-commerce method” of app store optimization, the latest on ASO advances, from search rankings and visibility to improving conversions and targeting keywords.

Airship’s internal product investment framework – covering scalability, ease-of-use, security, strategic initiatives, customer requests and OS support – as it relates to four ongoing technology initiatives.

How a home shopping company provides and captures optimum value by applying discrete and dedicated methodologies and capabilities to each phase of the mobile app lifecycle.

As a “cancel anytime” sports streaming service, engaging customers early in the lifecycle is critical to driving long-term retention. DAZN has built an effective customer onboarding program by focusing on small details to nudge customer behavior.

How a home improvement company focuses on the usefulness of their app and driving increased purchases by leveraging behavioral data into relatable actions.

How to create customer experiences that drive loyalty, including leveraging data and organizing content with precision and clarity.

How a utility/productivity payment app partners at the grassroots with public and private authorities, simplifies the customer journey and avoids cookie-cutter solutions.

A view of mobile strategy designed around impactful mobile app experiences that increase audience growth and customer engagement, including extending sporting events beyond a single moment and matching content with customer personas.

How a financial platform is scaling personalization across 5 million app customers in 5 local markets in Africa.

How a gambling company structures data and technology to deliver a safe, personalised and engaging app experience and become a trusted source of entertainment.

How to use personalized, timely, actionable and automated push alerts at the nexus of news and consumer goods.

Hear how MAX leaders across a range of industries integrate their apps with their customers’ lives – understanding customer rhythms and contours close-up, rigorously curating subject matter, experimenting and simplifying.

How mobile executives at leading brands are managing operational maturity and mobile app governance and connecting the dots in their large organizations – and what’s next.

How to help travelers and bring digital hospitality in moments that matter (Southwest), how to help customers feel comfortable and secure (KeyBank), and how to offer sport fans the best experience possible before and after games (YES Network).