Elevate 2021

How the BBC Manages Notifications & Fatigue Across Apps

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The BBC has long been a global standard bearer for quality journalism and breaking news.  Mobile transformation has created new  opportunities to create a massive footprint beyond BBC News which they have done by extending their app reach to sports, education, children-related apps, podcasts and more. Listen as Carolyn Letts, Executive Product Manager, shares the different roles mobile plays across business units, how she helps coordinate efforts across the apps, and the on-going debate about just how many notifications are too many for a typical user.