Elevate 2021

How FOX Corporation Navigates Customer Identification and 1st Party Data

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Customer Data: It’s the backbone to any marketing strategy and essential to advertising revenue. In this session, we’ll look at the challenges and complexities of 1st party data and other customer identification efforts from Lindsay Silver, SVP of Commercial Data & Engineering at Fox Corporation. In this Fireside Chat, Lindsay will share the view of data from “the other side”. You’ll learn how he and his team think about data and advertising across a complex media and entertainment organization like Fox Corporation.