Elevate 2021

Personalized Notifications & Timely Journeys Keep Yes on Top

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Market leading brands typically have a target on their back, as competitors seek to challenge their status. Year after year Yes in Malaysia continues to lead the pack, not only in their number of customers, but also with their mobile experience. Dora Potluri, Product Architect, will share how personalization and relevant journeys keep Yes in the Top 10 most used apps in Malaysia.