Elevate 2021

Shell Leads With Digital Payments & Customer Loyalty

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Shell was one of the first oil companies to offer digital payment options with Pay at Pump. Now they’re miles ahead with their app growing rapidly in multiple markets around the globe. Joseph Brookes, Digital Product Lead, and Adam Blackurne, Sr. Product Manager, will share how personalising experiences across global markets requires strategic planning, depth, and execution in order to take loyalty beyond simple points accumulation.