CUSTOMER SUCCESS STORy
Caribou Coffee Gives Its Engagement Strategy a Jolt with Airship
Caribou Coffee fuels its guests’ #stayawakeforit moments. The company’s mobile app keeps them connected with their favorite coffee spots, serving up a convenient way to order ahead, pay through mobile wallet, check in with Caribou Perks and redeem loyalty points for free drinks, snacks or size upgrades. As Caribou continued to attract new fans in international markets, the company focused on improving the user experience and ramping up app engagement.
With an exciting new app to fuel its loyalty program, Caribou Coffee wanted a way to drive real-time engagement with on-the-go coffee lovers. Airship gives the coffee chain an easy way to announce new product launches, increase app stickiness and get insights into campaign performance — all while bringing more traffic into its stores.
Caribou Coffee is one of the largest coffeehouse chain operators in the world — with nearly 800 company-owned and franchised locations in 13 countries.
Today, 59% of Caribou Coffee’s ~575K app users opt in to push notifications — and, on average, the company sees a 127% increase in daily active users after sending a push.
Food & Beverage
Push Notifications, Message Center, Automation, Personalization, Performance Analytics
Airship gives us an easy way to talk to app users — and having the ability to deep-link a push notification directly into an in-app message center is a huge advantage.
Keeping Guests Engaged Between Coffee Breaks
- Increasing User Engagement Through AutomationCaribou Coffee uses Airship Automation to guide users through different lifecycle events like joining Caribou Perks, replenishing their mobile wallet and in-appordering.
- Driving Traffic with New Feature BuzzApp traffic doubled when Caribou used Airship Push Notifications to promote its exciting new trivia feature.
- Expanding Reach Beyond Push SubscribersUsing Airship Message Center, Caribou reaches all app users — even those who aren’t yet opted in to Push Notifications — to promote product announcements and encourage loyalty sign-up with exclusive offers.
By the Numbers