New Mobile Maturity Self-Assessment survey helps brands benchmark mobile efforts and identify new opportunities
LONDON – 29 October 2013 – Urban Airship, the global leader in mobile solutions to build relationships with connected consumers, today announced rapid international adoption of its Mobile Relationship Management (MRM) solutions driven by its EMEA headquarters in London, which contributed to a record third quarter for Urban Airship. In 2013, more than 150 new global brands adopted Urban Airship’s solutions to power their mobile engagement and loyalty programs and the company is seeing adoption broaden beyond its flagship, market-leading push messaging service to include location targeting, in-app messaging and its digital wallet management solution.
Since opening less than a year ago, Urban Airship EMEA has signed well more than 50 new customers, including: ASOS, Blinkbox Music, British Sky Broadcasting Group, Editora Globo, FTBPro, Newspaper Expressen, Marks & Spencer Plc., News International and Zalando.de. In addition, Urban Airship EMEA has expanded the company’s partner program for mobile app development firms, signing 6 new partners in 2013 who will use Urban Airship’s MRM solutions to drive greater mobile engagement and loyalty for brand clients.
To assist agency, system integrators and mobile app development firm partners solve client challenges and create valuable mobile solutions, Urban Airship has appointed Steve Tan as head of strategic EMEA partner alliances. Tan brings more than 12 years experience delivering mobile applications and solutions for global brand including: Sky Go, Turner Broadcasting and pre-loaded Facebook, last.fm and YouTube apps for Motorola.
Recently, Forrester Research, Inc., said “Push notifications are the ideal tool to combine mobile marketing’s unique benefits: intimacy, immediacy, and context … Push notifications are now a mainstream phenomenon among most European online smartphone app users: 89% of iOS app users receive push notifications, while 83% of Android app users do” (Push Mobile Engagement To The Next Level, Forrester Research, Inc., 10/17/2013).
Download Forrester’s report here, or take Urban Airship’s three-minute Mobile Maturity Self-Assessment to get Forrester’s research as well as a personalized report with benchmarks and suggested next-level opportunities.
“One of the greatest opportunities for brands today is the mobile channel, and many companies are already seeing that the majority of their traffic, customer interactions and transactions are taking place through mobile devices,” said Nigel Arthur, managing director of Urban Airship EMEA. “Only mobile delivers brands into customers’ hands, offers access to an always-on audience and provides deep analytics. It’s no surprise that the pressure is on brands to find smarter, proven ways to create deeper mobile engagement.”
About Urban Airship
Urban Airship enables brands to build relationships with their constantly connected customers through Mobile Relationship Management solutions that streamline delivering highly targeted cross-platform mobile push messages and creating and managing Apple Passbook passes and Google Wallet cards. Billions of push messages and tens of thousands of passes are delivered each month, sparking exceptional consumer experiences, driving app engagement and increasing customer loyalty and lifetime value for leading brands such as CBS Interactive, Cinemagram, ESPN, Groupon, Walgreens and Warner Bros. The company’s solutions manage the end-to-end process of high-performance push messaging, location-targeted messaging and digital wallet management. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.