Setting New Standards in Customer Experience: Airship Receives Highest Scores in Gartner’s 2019 Critical Capabilities for Mobile Marketing Platforms
Mike Stone SVP of Marketing
In this newly-released companion report to the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms, Airship achieved the highest Product Scores across all three Use Cases — Acquisition, Engagement and Retention. Download the report today.
In Gartner’s 2019 Magic Quadrant for Mobile Marketing Platforms* Airship was named a Leader.
Now, in this newly-released companion report, Gartner’s 2019 Critical Capabilities for Mobile Marketing Platforms**, Gartner takes a deeper dive into the scores behind the Magic Quadrant assessment. The report provides a rating for 18 mobile marketing vendors against the critical capabilities identified by Gartner — as well as scoring of each vendor’s capabilities as applied to three key use cases.
This year the Use Cases the Gartner team looked at were Acquisition, Engagement and Retention. We’re proud to share that Airship received the top score in each of these Use Cases.
Airship achieved the highest Product Scores for Acquisition, Engagement (seen here) and Retention Use Cases. Download the report to see all of the scores.
This graphic was published by Gartner, Inc. as part of a larger research document** and should be evaluated in the context of the entire document. The Gartner document is available here from Airship.
Here’s how Gartner defines these Use Cases (see pages 19 & 20 of the report).
Acquisition: “This use case involves the design, execution and optimization of campaigns to acquire new customers via their mobile devices. This scenario includes goal setting, audience segmentation and content (including offers) that drives registration in settings such as an app or on a mobile site.”
Engagement: “This includes the design, execution and optimization of campaigns to cross-sell, upsell, motivate or inform existing customers on their mobile devices. This scenario includes specific campaigns to grow revenue per customer, and to drive more consistent customer engagement.”
Retention: “This is the design, execution and optimization of campaigns to persuade customers to engage via mobile devices, reengage lapsed customers and drive loyalty program sign-ups. This scenario includes goal setting, identifying segments for retention campaigns and offers.”
In a press release, Brett Caine, CEO and president, Airship said, “Airship is setting new standards in real-time customer experience — the critical element of brand success today — and believe our scores in Gartner’s Critical Capabilities report reflect the industry-leading results our customers and partners are seeing around the world,”
Bottom line, we’re thrilled for this recognition of the work we’re doing globally for leading brands. Let’s talk about how we can help yours. Contact us here or schedule a personalized demo of our platform today!
*Gartner “Magic Quadrant for Mobile Marketing Platforms” by Mike McGuire, Charles Golvin, July 15, 2019
** Gartner “Critical Capabilities for Mobile Marketing Platforms” by Charles S. Golvin, Mike McGuire, October 21, 2019
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