Analyst Report

Gartner Inc. 2019 Critical Capabilities for Mobile Marketing Platforms

Get the information you need to evaluate which mobile marketing platform is best for your business

In their 2019 Magic Quadrant for Mobile Marketing Platforms, Gartner Inc. provided research revealing their take on how the key mobile marketing platforms are positioned  based on their “completeness of vision” and “ability to execute.”

In this follow up report, 2019 Critical Capabilities for Mobile Marketing Platforms1, Gartner analysts took a deeper dive on each platform’s capabilities —  including Use Cases for Acquisition, Engagement, and Retention.

Download a free copy of the report now to: 

  • Get deeper insights into mobile marketing providers’ product and service offerings
  • See how Gartner scored mobile marketing platforms on Use Cases and Critical Capabilities
  • Assess mobile marketing platforms’ capabilities against your company’s requirements  

Gartner Disclosure

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1 Gartner: Critical Capabilities for Mobile Marketing Platforms, Charles Golvin, Mike McGuire, October 21, 2019.


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