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5 Reasons COVID-19 Is Making App Experimentation Essential
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Kaitlyn Hogue Director of Product Marketing
Brands who can test out their innovative ideas have always had a business advantage. According to Gartner, organizations that prioritize testing are twice as likely to outperform their peers, and companies that view experimentation as an asset are 85% more likely to be digital leaders in their industry.
And now, in this moment of uncertainty, the ability to run test — especially in your app — is even more important for identifying growth opportunities, understanding new customers, optimizing and accelerating conversions and much more.
In our latest white paper, “5 Reasons COVID-19 Is Making App Experimentation Essential,” our team shares the reasons to get a testing solution anyone can use (from product owners and marketers to engineers and beyond — ) to build and grow a culture of experimentation.
Even small tests can lead to big results like these:
- 16% increase in conversions to a premium membership for Instasize after they tested and optimized their app onboarding flow
- 15% increase in bookings after Hotel Tonight experimented with their registration process
- 12% increase in adoption of a key feature for banking app Stash after testing design variations
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Download your copy of the white paper today, and get in touch anytime with questions or to chat about the small experiments that can make a big difference for your brand.
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