Customer Case Study
GameStop Uses Airship’s Customer Engagement Platform to Create Unified Customer Experiences Across Channels
GameStop created their app to reach customers on the platform they use most — mobile. The app allows users to keep track of game releases, codes, coupons and pre-orders. It also makes it easy to browse and purchase items from their mobile device — and view their PowerUp Rewards loyalty program balance and active offers.
GameStop was challenged with implementing highly relevant and engaging ways to create an amazing customer experience, increase sales and keep their audience up to date with the latest gaming information and upcoming releases.
GameStop has more than 7,500 video game, collectibles, consumer electronics and wireless services retailer stores throughout the United States, Canada, Australia, New Zealand and Europe.
GameStop has strong growth in its mobile traffic and its revenue. The team attributes much of their success to engaging their most loyal customers on mobile.
Gamestop’s loyalty program is one of the fastest growing loyalty programs in retail, with a 90% retention rate for their rewards card.
By using our business system of record to create lists and Airship’s mobile messaging capabilities, we can deliver a customized experience for our users to give them content related to what they care most about.”
Taking a Multichannel Marketing Approach
- Push Notifications & Message CenterHighly personalized promotional offer for top-tier loyalty program members provides a personalized, compelling reason to engage.
- Mobile WalletGameStop brings their loyalty cards to life with mobile wallet’s dynamic, personalized capabilities.
- In-App AutomationIn-app automation helps GameStop score big on app ratings.