As one of Spain’s oldest and most popular sports newspapers, Diario AS has kept pace with technological change by shifting increasingly toward digital distribution of content, including through its website and mobile app. Even with the majority of the brand’s revenue coming from digital, Diario AS still needed an easy and reliable way to deliver the latest sports news — fast. For that, the company turned to Airship.
In Spain’s highly competitive sports news industry — where readership and revenue is increasingly moving to digital platforms — Diario AS wanted to drive more traffic to its website and mobile app. At the same time, the company was expanding its reach globally and needed a notifications solution that could scale to accommodate its growing international reach. Airship provides a robust platform for delivering customized news and alerts to fans’ lock screens and browsers — reliably and at scale.
Diario AS is one of the largest sports newspapers in Spain with online properties that reach 50 million users monthly.
Airship helps Diario AS keep users engaged by delivering up-to-the-minute news alerts to users based on their interests.
Push Notifications, In-App Messaging, Web Notifications, Personalization, Performance Analytics
In the sports news business, we understand that we have to be very fast in launching the news when it happens. Airship gives us the speed and reliability we need.”
Capture Fans’ Attention with the Right Message at the Right Time
- Maximizing the Impact of Every EngagementMobile sports fans are prompted to create their own personalized experience — selecting the teams they want to follow and the types of alerts they’d like to receive.
- Boosting App Engagement Through Message TargetingDiario AS uses Airship’s Audience Retargeting feature to send follow-up Push Notifications to fans who’ve interacted with specific messages, increasing engagement-fueled ad-revenue growth.
- Increasing Web TrafficDiario AS reaches close to 400,000 unique browsers every month using Web Notifications, and the brand has begun experimenting with Big Images to attract fans’ attention and improve click-through rates.