Airship Named in the 2025 Gartner® Magic Quadrant for Multichannel Marketing Hubs

Ali Haris VP, Product Marketing, Airship

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We’re proud to share that Airship has been recognized in the 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs1. We’ve been redefining multichannel marketing by starting where customers actually are — on their mobile devices.  We take pride in empowering our customers with unmatched mobile expertise and seamless cross-channel experiences that helps them win big with their customers, turning cross-channel experiences into lasting loyalty and exceptional ROI. 

We believe this is a testament to our commitment to helping brands overcome one of the biggest  challenges in the digital world: moving beyond cross-channel messaging to optimize the entire customer experience with personalized, native interactions right where conversion happens — on your apps and websites.  

Tackling the Widening Customer Experience Gap

It’s no secret that consumer expectations for seamless, hyper-personalized experiences are on the rise. The adoption of generative AI solutions in our everyday lives has raised the bar for what it means to deliver relevant, timely  information to consumers whenever they interact with your brand.

In this mobile-first world, brands are actively seeking ways to exceed evolving customer expectations and deliver experiences that lead to repeatable conversions. Fragmented systems and siloed AI solutions create disparate workflows and systems for marketers and product managers, making it nearly impossible to understand the very customer they strive to put at the center of their business.

The result? Customer loyalty is more fragile than ever and can now be lost in one single frustrating interaction. 

Exceptional Customer Experiences Start with Mobile

You don’t shape the future by following the crowd, and here at Airship we are redefining the category by starting where customers actually are — on their mobile devices — and where they convert. Our mobile-first platform optimizes every interaction across app and web, creating experiences that convert when it matters most. As a six-time recognized vendor in the Market Guide for Mobile Marketing Platforms2 (formerly called the Gartner Magic Quadrant for Mobile Marketing Platforms) report, plus our long track record of industry-first innovations, we believe now uniquely positions us to bring mobile expertise to all cross-channel experiences in the 2025 Gartner Magic Quadrant for Multichannel Marketing Hubs report (download a complimentary copy here).

Long ago, we recognized that mobile is the heart of the customer experience. It’s not only where consumers invest their attention, but also where key messaging channels and conversion destinations — email, SMS, web, app, push and even mobile wallet — converge, forging  brand-customer relationships today. No matter how new channels emerge or evolve, the majority of customer interactions take place on the only screen that follows customers everywhere.

Airship helps brands take mobile-first customer connection from theory to practice. While legacy Multichannel Marketing Hubs have tacked mobile on as an afterthought, we’ve built the mobile-first Airship Experience Platform around it, integrating our mobile DNA into a unified cross-channel solution. By starting where people actually are, brands can move at the speed of their customers and deliver the seamless, unified experiences that turn interactions into concrete business outcomes. 

Empowering Brands to Build Experiences for Customers, Not Just Message at Them 

When a brand’s entire strategy is built around sending messages, they engage in a series of one-way conversations with customers. Amid endless notifications, promotions and scrolling, successful customer connections aren’t defined by the delivery of information, but rather the orchestration of a continuous, personalized journey rooted in a mutual value exchange. 

While most traditional MMH platforms today rely on HTML for in-app experiences, Airship’s native-first, unified architecture empowers marketers to create rich, accessible app and web experiences like multi-screen Surveys, Scenes and Stories. Those same teams can also customize them in real-time based on performance and customer behavior without a single line of code.

We put intuitive tools in the hands of non-technical teams — AI-assisted journey generation, embedded content and Scenes for unified app and web experience creation — to simplify campaign execution and accelerate time to value. Brands can easily collect and instantly activate zero-party and behavioral data across customer interactions to become even more precise, effective and respectful over time. This means showing up in the right places, at the right time and with the personalized, concrete value customers need to convert and stay loyal. 

Our suite of intelligent AI agents automate the entire creation-to-optimization process, from cross-channel orchestration to hyper-personalization and growth experimentation, ensuring that every touchpoint counts toward growth — ushering in a new era of scalable efficiency.

Trusted by the World’s Leading Brands, Built for Scale 

You don’t just have to take our word for it. Global leaders trust Airship to deliver what today’s mobile-first customers expect — and our partnership extends far beyond the confines of our platform. Customer-facing teams, from Account Management, to Strategic Consultants to Campaign Specialists, collaborate with clients daily to share industry best practices and platform expertise. We listen to their unique needs so we can prioritize building solutions into our product and service offerings. 

5 stars – Gartner Peer Insights™

Airship: A Key Player in Reaching Active Users Worldwide

“Airship is a critical product for us to reach our growing daily/monthly active users and we have not been able to find an alternative that serves our purposes on the market. The tool works, and the support thus far has been great.”

Our robust network of ISVs, agency and system integration partners — Google Cloud, Twilio, Movable Ink, VML and Merkle, among many others — allows us to extend our global reach, offering greater flexibility in service delivery and access to expertise. 

Read What Gartner Analysts Say About Airship

Want to dive deeper into the Gartner perspective? Download a complimentary copy of the 2025 Gartner Magic Quadrant for Multichannel Marketing Hubs to explore the full analysis, including the Gartner view on Airship’s strengths and cautions.