Mobile App Experience (MAX)

Mobile app experiences tailored to your customers

Mobile App Experience (MAX) is becoming the digital center of customer experience, and mobile apps are becoming the preferred destination where the exchange of value between customers and brands is most respected and rewarded. Yet, some brands treat their mobile apps as just another promotional channel. They’re driving customers to the app, but not holding onto them.    

The truth is, holding onto customers is hard. It calls for in-app experiences tailored to the individual, so you can build loyalty and generate revenue. Done well, everyone wins.

MAX Engagement

Transform How Your Brand Manages Relationships with Customers

We deliver superior MAX through the capabilities of our Airship App Experience Platform (AXP), the only enterprise SaaS platform that’s 100% focused on helping brands master the full life-cycle of mobile app experience (MAX) management.

AXP provides app experience solutions and analytics your teams can use to activate, retain and monetize app audiences without ongoing developer support or app updates. Some of the world’s most successful companies — including the largest coffee house chain, the largest footwear company, and one of the largest airlines — have built their app businesses around it.

MAX Integration

Drive Customers to Your App to Unify Their Digital and Physical Experiences

Customers’ today are spending significantly more time on mobile apps – 81% of millennials have used retail apps more or about the same since the pandemic began, followed by 77% of Gen X, 74% of Gen Z and 66% of baby boomers. 

Retail is often the go-to example for the future of mobile-enabled real-world experiences. But every industry has the potential to integrate digital and physical experiences. Whether a sports stadium, movie theater, restaurant, hotel, airport, bank, geo-tagged social post, D2C product drop or physical retail store, it can glean rewards for doing so. Think about how quickly airline boarding passes on mobile phones became ubiquitous.

Related resources for MAX

MAX (Mobile App Experience)

Top brands understand there’s a new leading practice they need to master.

AXP (App Experience Platform)

One platform, start to finish, designed to work the way your brand should work: seamlessly.

MAX Month Round-Up

Find all the content that was published during MAX Month in a single blog post.

Meet MAX

It wasn’t so long ago that MAX didn’t even exist. Today the world is different.

Life Gets Better with Better App Experiences (video)

From the time we wake up until the last moments of the day …

Learn about MAX (video)

Tom Butta, Chief Marketing Officer, Airship, explains why the world needs to know about MAX!

Delight your customers by sending hyper-relevant messages

Learn more about how you can ensure your customers get a personalized experience that is curated just for them. Increase brand affiliation and awareness by driving customers to do more in the app.