Gearing Up For Holiday 2016: Mobile Campaign Insights & Planning Tips
When you’re a retailer, or anyone who executes holiday campaigns really, planning for the holidays starts in spring. That's why we’re sharing some secrets to help maximize your mobile campaigns in our upcoming webinar. (Update: Webinar slides are available to view here.)
Mobile can drive consumers to visit your store, help them save money, share the latest promotion or sale and — on the purchasing front — help serve as an in-store companion or even as the primary channel for conversion.
We’re uniquely positioned to help retailers convert, given the volume of mobile messaging we enable for some of the world’s largest retailers. We gathered data from hundreds of retail apps during Holiday 2015 and consolidated the results to bring you best practices based on response rates, innovative campaign ideas and tips to achieve higher engagement as we head into Holiday 2016.
Our webinar will be hosted by Stephanie Capretto, an Urban Airship strategic consultant who consults with clients on their mobile marketing strategies, and Senior Director of Product Marketing Bill Schneider. They will cover:
Key elements for a successful mobile holiday campaign
Methods to drive in-store traffic through mobile engagement
Innovative approaches and use cases to reach mobile users, with or without an app
To help your brand make the most of mobile holiday campaign planning, see the slides from our webinar here, or download our
In our own holiday tradition, we gathered mobile data from more than 200 retail apps throughout November and saw some strong trends emerge. From earlier holiday promotions, to retailers ramping up messaging volumes and seeing improvements in customer response (less an important exception), one thing is clear: mobile’s role in driving happier holidays continues to grow.
Download the report to learn:
- How mobile’s role in holiday shopping is evolving
- Retailer strategies and messaging tactic that are advancing the state of mobile engagement
- Trends in consumer response rates that highlight the path forward
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