With all the messaging channels available to reach customers, many digital marketers are asking themselves whether web push notifications would be a valuable addition to their marketing mix.
In their Complete Guide to Website Push Notifications for E-commerce, the digital marketing experts at KISS Metrics make a strong case that brands “can’t afford to ignore” web push notifications as a messaging channel. Here’s why:
Web push notifications can reach those users — as well as mobile web users
Web push notifications reach desktop and mobile web users directly and quickly — whether they have your app or not — with time-sensitive information (unlike email or social media, where users may or may not see your message at all, let alone quickly).
Web push notifications are a major opportunity for digital marketers to engage customers, earn loyalty and boost conversions. And the sooner you get started using web notifications, the more you’ll be able to learn about how best to use them to drive value for your brand.
How to incorporate web push notifications into your overall notification strategy
What kinds of messages to send through web notifications — and how often
Ideas and use cases for getting started
Download our Web Notifications Inspiration Guide today to:
– See use cases you can adopt and implement
– Build smarter, more engaging campaigns
– Spark your thinking about web notification possibilities