Brand Executives Talk Retention, Conversion, Data and More at Airship’s Mobile Leaders Forum London

Airship’s innovation over the years — from the introduction of Journey maps with color-coded visualizations of performance to our no-code native Experience Editor — reflects our belief that the mobile app is the center of digital customer experience for brands everywhere. Staying true to this belief and keeping up with the needs of marketers, we have […]

Some industry watchers estimate that product-led brands grow 10X faster. With a lot riding on product decisions, product managers must validate assumptions, test new ideas and continually improve products. Rapid experimentation is their essential tool. And yet, only four out of 10 marketers view testing and experimentation as a critical success factor. According to the […]

In today’s digital landscape, mobile apps are critical to connecting with audiences. From acquisition and activation to engagement and loyalty, apps play an outsized role in streamlining  customer experiences and growing value. The Airship Altitude Awards aim to spotlight the leaders that have embraced this reality and recognize mobile app excellence across the globe.  Our […]

Nearly ¾ of marketers say meeting customer expectations is more challenging than it was a year ago. Why is that?   It’s difficult enough to create memorable experiences that deliver value and respect privacy on a single engagement channel — but the majority of marketers and brands (95%) don’t feel confident in their ability to deliver […]

App customers are always looking for the easiest way to ingest valuable content as seamlessly as possible. Brands are always trying to find the best way to get relevant content in front of their customers in a way that’s meaningful, actionable and concise. With more than 900 million people interacting with Instagram stories, it’s no […]

Having the opportunity to work on a regular basis with many of the world’s leading mobile brands, I’m always impressed by the urgency they bring to operating at the speed of mobile. They identify with the expectations of consumers that interactions with brands should be dynamic and personalized — in real time. As mobile practitioners, […]

Retail brands have a compelling opportunity to master the customer app lifecycle during the holiday season. Not only did smartphones account for the majority of online sales during Cyber Week last year, shopping apps consistently see a record spike in downloads between Black Friday and Cyber Monday. It’s time for brands to seize the opportunity […]

In the vibrant heart of West Berlin, nestled between the urban jungle of the Zoologischen Garten and the graffitied walls of the Nollendorfkiez neighborhood, the Mobile Leaders Forum took center stage — bringing together mobile leaders from across Germany for an unparalleled exchange of ideas.  It was a day of forging connections and sparking conversations […]

Are you running the same campaigns over and over again, and struggling to keep engagement high? This could be the game changer you need.  In our first post in our gamification series, What is Gamification?, we defined various gamification strategies and tactics. In our second post, When to Play and How to Win, we tackled […]