Drive Loyalty By Mastering the Mobile App Lifecycle

As consumers, we’re all accustomed to the power, flexibility, simplicity and joy that come from using mobile apps. Our mobile devices are never more than an arm’s length away. Apps make them so much more convenient and useful — whether we’re ordering morning coffee, listening to a podcast on the way to work, finding and […]

Public broadcasting leader France TV streams programming on their suite of mobile apps to over 25 million monthly active users (MAUs). Their digital strategy aims to captivate and retain their audience around major sporting events on the world stage — think Paris 2024 Olympics and the Tour de France! Head of CRM Anaïs Flores sets […]

Every retailer knows, app downloads spike significantly during peak shopping periods, especially around the week of Black Friday. However, sustaining user engagement beyond the holiday rush is a significant challenge.  The cost of acquiring app users during the holidays is significantly higher than at other times of the year, so it’s important to maximize your […]

Getting a mobile app download is the beginning of the customer journey, not the destination. Why? The relationship doesn’t begin until the customer activates their account and reveals their preferences. While customers may see enough potential in the app’s usefulness to activate it,  that doesn’t guarantee they’ll return. Airship’s research found that the top reasons […]

Marketers relying heavily on email promotions must effectively engage audiences or suffer the consequences. According to Airship’s research, 79% of global consumers ignore or delete emails from brands they’ve subscribed to at least half the time or more. If this startling statistic serves as a wake-up call to enhance your email strategy, one thing you […]

A multichannel strategy has become essential for brands that prioritize customer experience. During a panel discussion at our Mobile Leaders Forum in London, challenges and strategies for maintaining a seamless multichannel approach that adapts to changing consumer behavior and drives greater engagement were discussed by leaders from three companies with billion-dollar plus revenues: Below, we […]

Featuring Alexis Baird, Head of Product Experience at Thumbtack This week’s episode of Masters of MAX features Tom Butta interviewing Alexis Baird, the Head of Product Experience at Thumbtack. Alexis shares her journey from linguistics and computer science to product management roles at Microsoft, LinkedIn, and Lyft. At Thumbtack, she leads innovations that connect homeowners […]

Digital customer engagement is changing rapidly and staying ahead of the curve is not just an advantage; it’s a necessity. Airship has been at the forefront of this revolution, pioneering sophisticated, cross-channel experiences that resonate with consumers on a global scale.   In this article we will highlight our conversation with Mike Herrick, SVP of Technology […]