Mastering Marketing at OMR: 3 Key Takeaways for Success

OMR Festival is one of our favourite events to attend in Germany. Okay, okay, Oktoberfest is pretty good, but we remember a lot more from OMR! It’s a great opportunity to exchange insights and trends with experts across the digital marketing industry. There were over 140 talks and panels and over 300 speakers, but three […]

Mobile apps have become the foundation of how leading brands interact with their customers and that starts by optimizing your mobile app downloads. An effective App Store Optimization (ASO) strategy is the key to growing your mobile app audience in the most efficient manner. ASO is the process of optimizing distribution for an app inside […]

In addition to using install trends as an indicator of app performance, Airship uses a measure called “Engagement Score.” A ratio of Daily Active Users (DAU) / Monthly Active Users (MAU), the Engagement Score reflects how many of your app’s MAU return on a daily basis. The higher the Engagement Score, the more actively engaged […]

Las Vegas welcomed Shoptalk 2023 again this year as the world’s largest retail brands flocked to hear about new innovations and commerce strategies, and ultimately find new ways to move their brand toward greater customer loyalty. Also a draw — an exciting performance by Nelly on Tuesday night.  Airship has been a long-time Shoptalk sponsor, […]

A Navigator letter from Dino Michetti, Airship Vice President and General Manager, North America It’s exciting to see how Live Activities is becoming a valuable customer experience enhancement for brands. The early adoption of Live Activities during the midterm elections and World Cup, the utility of Live Activities for rideshare apps and QSRs, and the […]

Earlier this month, Airship hosted its second Annual International Women’s Day event with Now+Next, tailored to inspiring young women to explore pathways into STEM industries. Walking through Spitalfields, the lively heart of London’s East End, you can’t help but feel a strong sense of community. As a creative hub of markets and independent vendors, Spitalfields […]

Only 8% of customers on average return to an app on the 30th day after they first open it, according to Airship research on activation. “We know that customers compare each app to their last best experience. And more often than not, they fail to make a new app a habit. It’s the greatest challenge […]