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5 Key Takeaways from Aviation Festival Americas 2023

June 01, 2023

MAU Vegas 2023: Event Roundup 

May 31, 2023

Mastering Marketing at OMR: 3 Key Takeaways for Success

May 22, 2023

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Airship News & Updates

5 Key Takeaways from Aviation Festival Americas 2023

Matt Price

June 01, 2023

Aviation Festival Americas 2023 brought together aviation industry experts, thought leaders and innovators to explore challenges and opportunities in the aviation sector. Speakers proposed new ways to align business models and business processes with customer expectations around air travel.  This year’s event offered valuable insights focused on advancements in digital technology, sustainable practices and suggestions […]

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Airship News & Updates

MAU Vegas 2023: Event Roundup 

Ana Williams

May 31, 2023

It’s been nine years since the first Mobile Apps Unlocked, aka MAU Vegas, took place and it has now become one of the world’s must-attend conferences for mobile marketing and growth professionals.  Between keynote sessions and poolside cabana conversations, Skyloft suite gatherings and pool parties, MAU brought together industry leaders to network and discuss the […]

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Airship News & Updates

Mastering Marketing at OMR: 3 Key Takeaways for Success

Harriet McNaughton

May 22, 2023

OMR Festival is one of our favourite events to attend in Germany. Okay, okay, Oktoberfest is pretty good, but we remember a lot more from OMR! It’s a great opportunity to exchange insights and trends with experts across the digital marketing industry. There were over 140 talks and panels and over 300 speakers, but three […]

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Airship News & Updates

Boost You App Audience Through ASO

Dave Bell

May 16, 2023

Mobile apps have become the foundation of how leading brands interact with their customers and that starts by optimizing your mobile app downloads. An effective App Store Optimization (ASO) strategy is the key to growing your mobile app audience in the most efficient manner. ASO is the process of optimizing distribution for an app inside […]

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Airship News & Updates

3 Ways To Score High On App Engagement

Jennie Lewis

April 18, 2023

In addition to using install trends as an indicator of app performance, Airship uses a measure called “Engagement Score.” A ratio of Daily Active Users (DAU) / Monthly Active Users (MAU), the Engagement Score reflects how many of your app’s MAU return on a daily basis. The higher the Engagement Score, the more actively engaged […]

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Airship News & Updates

Airship’s Key Takeaways from Shoptalk 2023

Emma Patterson

April 11, 2023

Las Vegas welcomed Shoptalk 2023 again this year as the world’s largest retail brands flocked to hear about new innovations and commerce strategies, and ultimately find new ways to move their brand toward greater customer loyalty. Also a draw — an exciting performance by Nelly on Tuesday night.  Airship has been a long-time Shoptalk sponsor, […]

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Airship News & Updates

Live Activities Score Big for the NCAA Basketball Tournament

Dino Michetti

April 05, 2023

A Navigator letter from Dino Michetti, Airship Vice President and General Manager, North America It’s exciting to see how Live Activities is becoming a valuable customer experience enhancement for brands. The early adoption of Live Activities during the midterm elections and World Cup, the utility of Live Activities for rideshare apps and QSRs, and the […]

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Airship News & Updates

Now+Next Highlights: Girls Hear About — and Talk About — Tech

Harriet McNaughton

March 30, 2023

Earlier this month, Airship hosted its second Annual International Women’s Day event with Now+Next, tailored to inspiring young women to explore pathways into STEM industries. Walking through Spitalfields, the lively heart of London’s East End, you can’t help but feel a strong sense of community. As a creative hub of markets and independent vendors, Spitalfields […]

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Airship News & Updates

The Leader Behind the Leaders: Airship Powered SXSW GO Mobile App Experiences

Emma Patterson

March 23, 2023

SXSW organizers’ preliminary numbers show a record turnout this year with crowds expanding to more than 200,000. Their challenge? Make sure the world’s leading tech and culture festival delivered everything participants needed.  When it came to supporting registration, scheduling, and real-time notifications for an event of this magnitude, it’s no surprise that SXSW would deploy […]

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