orchestration

Optimization

Make Every Message — and Every Customer Experience — The Best It Can Be

Whether it’s optimizing the content of a message or building a better customer journey, marketers want to continuously improve. Our Platform makes it simple to complete rigorous testing so every message and campaign is fueled by data — and incredibly effective.

Systematically Improve the Performance of Every Message You Send

Infuse your messaging strategy with data to decide the best way to reach customers. Test up to 27 variants of a message with A/B/n experiments and see which messages get the most engagement — and results — with an analytics dashboard.

Visual Analytics To Continuously Improve Customer Journeys

Set control groups and use integrated metrics to easily visualize the impact each Airship Journey has on your business goals.

Test and easily visualize the performance of each message in your Airship Journey to improve the overall conversion rate and learn what variables actually impact KPIs.

Combined Power of Airship + Apptimize

Keep your messaging perfectly synched for users who are part of experiments and feature tests with Coordinated Experimentation. Learn more about how Airship & Apptimize work together >

Optimization

Key Features

  • A/B/n Experiments
  • Journeys Control Groups
  • Journeys A/B Testing
  • Cross Channel
  • Personalization
  • Performance Analytics

Related Resources for Optimization

3 Ways You Can A/B Test Your Push Notification Marketing Messages Today

Improve mobile conversions and mobile engagement by testing your push notification marketing messages with our how-to guide.

Webinar: How to Optimize the Entire Customer Journey With Airship & Apptimize

Get tips, strategies and best practices from our experts.

How A/B Testing Can Help You Meet Your Goals

Boost your results with A/B testing tactics that really work.

Your Optimized Customer Engagement Strategy Starts Here

Airship & Apptimize create massive value at every stage of the customer lifecycle. Let us show you how.

See for Yourself

Get a Personalized Demo of Our Customer Engagement PlatformGet a Demo