Welcome & Introduction
Brett Caine – An introduction to MAX fundamentals, including economic drivers, the customer app lifecycle, the chasm of no return and the Airship platform. Thomas Butta – To master MAX, start where you are (Airship’s Maturity Assessment), map your routes to value (Airship’s Value Map), know more about your customers (practical approach to privacy) and […]
External Keynote – Mastering Moments to Optimize Customer Experiences
Customers are calling the shots. Brands win in moments by delivering what customers want immediately and in context.
MAX Leaders Customer Panel – London
Hear how MAX leaders across a range of industries integrate their apps with their customers’ lives – understanding customer rhythms and contours close-up, rigorously curating subject matter, experimenting and simplifying.
Client Advisory Board Round Table
How mobile executives at leading brands are managing operational maturity and mobile app governance and connecting the dots in their large organizations – and what’s next.
MAX Leaders Customer Panel – NYC
How to help travelers and bring digital hospitality in moments that matter (Southwest), how to help customers feel comfortable and secure (KeyBank), and how to offer sport fans the best experience possible before and after games (YES Network).
How To Create Impact Throughout the Mobile App Lifecycle
How a home shopping company provides and captures optimum value by applying discrete and dedicated methodologies and capabilities to each phase of the mobile app lifecycle.
Why Early Lifecycle Engagement is Critical to Long-Term Retention
As a “cancel anytime” sports streaming service, engaging customers early in the lifecycle is critical to driving long-term retention. DAZN has built an effective customer onboarding program by focusing on small details to nudge customer behavior.
Life After Download™ – The Relationship
How a home improvement company focuses on the usefulness of their app and driving increased purchases by leveraging behavioral data into relatable actions.