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Featured

Mobile Verbraucher:innen 2023 – Geben und Nehmen rücken in den Mittelpunkt

Jetzt lesen
Benchmark

Mobile App Push-Benachrichtigungen Benchmark 2023

Podcast

How to Empower Communities Across the World with Your Mobile App

Luke Cowdin

September 20, 2023

On this week’s episode of Masters of MAX, Tom speaks with Tessa Clarke, Co-Founder & CEO of Olio. Founded in 2015, Olio is a sharing app for local communities, making it easy to give away the things you don’t need to someone else who would value them. Since inception, Olio has now grown to over […]

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Whitepaper

Mobile Verbraucher:innen 2023 – Geben und Nehmen rücken in den Mittelpunkt

Lucas Devlamynck

September 14, 2023

Verbraucher:innen bevorzugen Apps, die einfach zu bedienen sind, ihr Leben erleichtern und Zeit sparen – und sie entscheiden nach nur wenigen Aufrufen, ob sie eine App behalten. Das sind die wichtigsten Ergebnisse der Airship-Studie 2023 über die Nutzung von mobilen Apps in zehn Ländern. Seit wir vor 14 Jahren die ersten Push-Benachrichtigungen auf den Markt gebracht […]

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Podcast

Creating Magical Partner and Customer Experiences

Luke Cowdin

September 7, 2023

Joining Tom today is Danny Zagorski, the former Director of Product Design at SpotHero, a two-sided parking reservation marketplace that has connected more than 20 million drivers with their perfect parking spaces. While Danny recently took on a new role as Product Design Manager with Vivid Seats, his conversation with Tom is all about how […]

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Podcast

Stop Watching Traditional Marketing Channels Get Less and Less Effective

Luke Cowdin

August 23, 2023

In this week’s episode, host Tom Butta sits down with Cindy Davis, an independent Board Member at Airship, to discuss how there is still time to prepare for the future of marketing channels if you start today. Otherwise, your brand might wake up in five years without any real way to engage your customers. Formerly […]

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Podcast

Why Accessibility is Everything at Booking.com

team-urbanairship@flickerbox.com

August 11, 2023

On today’s episode of Masters of MAX, it’s time to shake things up a bit and look at the world of mobile from a different angle. We’ve heard from marketing leaders as they share the brand power apps bring to the table, but we want to dig deeper into the app design itself.  Joining to help […]

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Podcast

Predicting the Future of Winning Mobile App Trends

Luke Cowdin

July 27, 2023

Today, Tom is joined by Lisa Joy Rosner, an award winning, patented CMO with over two decades of experience launching and/or turning around enterprise software companies. Lisa brings a wealth of knowledge and experience to the show, having managed teams of 500+ and budgets of $300M with revenues of $46B.  In her conversation with Tom, […]

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Podcast

Ensure Loyalty from Point A to Point B with Southwest Airlines

team-urbanairship@flickerbox.com

July 12, 2023

On today’s episode, host Tom Butta is joined by two amazing guests from Southwest Airlines, Jonathan Clarkson, VP & Head of Marketing, and Megan Self, Senior Manager of Digital Experience. Needing no introduction, Southwest has consistently stood out from other airlines, and now aims to continue their deep focus on customer experience as they retool […]

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Podcast

Connecting Musicians Across the Globe with Vampr

Luke Cowdin

July 12, 2023

On this episode of Masters of MAX, join Tom Butta as he sits down with Jessy Trengove, Head of Insights for Vampr. Better known as the “LinkedIn for musicians,” Vampr is an fully mobile app focused on enabling both professional and amateur song makers to connect, collaborate, and create together. Since its inception back in […]

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Podcast

Why Fetch Puts Fun First

Luke Cowdin

July 12, 2023

On this week’s episode, you’ll hear how Fetch makes savings fun as Tom Butta speaks with their CMO, Birk Cooper. In case you haven’t heard of Fetch, it’s America’s No. 1 rewards app and leading consumer-engagement platform with about 18M active users per day. How do that many people have fun while collecting rewards? Simple. […]

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