Urban Airship and mParticle Deepen Integration to Form Strategic Partnership

PORTLAND, Ore., AND NEW YORK – September 29, 2015 – Urban Airship, the leading mobile engagement platform, and mParticle, the leading data platform for mobile apps, today announced a strategic partnership to make real-time, user-centric mobile data immediately actionable across a wide range of business systems.

As a premier partner of Urban Airship Connect (announced today), mParticle will for the first time ingest mobile engagement data from a partner, helping app marketers close the loop on user activity. With Urban Airship’s real-time engagement data, mParticle will also be able to send richer user data to the more than 50 business systems in its ecosystem to drive different actions.

“With every project, the POSSIBLE team asks ‘does it work?’ and at the core of the answer is always data,” said Jason Burby, President, Americas, POSSIBLE. “With this bold move Urban Airship and mParticle are unleashing one of the largest mobile data treasure troves on the planet and leading the movement towards more connected, personalized experiences that will unlock massive untapped potential far beyond mobile.”

Combining Urban Airship Connect with mParticle’s integrations will enable a wide variety of use cases including greater personalization, more targeted messaging, and better monetization. In addition, the mobile data provided by Urban Airship will be utilized to drive engagement and retention strategies inside and outside the app and across other channels. The partnership also features bi-directional integration, enabling existing mParticle customers to activate their first-party app data on Urban Airship’s Mobile Engagement Platform.

“Urban Airship Connect is an innovative approach to helping apps unlock the value of their data to drive business results,” said Michael Katz, CEO, mParticle. “Together, we’re helping to usher in an era where data is easily portable and actionable.” “Mobile is THE customer experience. Mobile devices are always in reach, wherever customers are, to serve them in their exact moment of need through apps, wallets or the Web,” said Brett Caine, president and CEO, Urban Airship. “Being able to take immediate action on customers’ real-time mobile behaviors helps businesses maximize those moments and even make them magical.”

About mParticle

mParticle is the only end-to-end customer data hub built for native apps across all devices. To win in mobile requires data infrastructure purpose built to address the complexities core to running an app business. mParticle was built from the ground up to do just that; empowering top tier mobile marketers to accelerate their mobile strategy and keep pace with their customers by providing the most advanced data hub today. mParticle was founded in 2013 and is headquartered in New York City. For more information, please go to http://www.mparticle.com or follow us on twitter: @mparticles

About Urban Airship

Urban Airship is leading the movement of mobile innovators. Mobile strategies must extend beyond app acquisition or risk leaving 70 percent of users behind within 30 days after the download. Urban Airship helps brands build high-value relationships from the moment of download, increasing engagement 4X and retention 2X to turn users into loyal brand advocates. The Urban Airship Mobile Engagement Platform arms companies with the broadest set of possibilities for creating rich, interactive experiences that drive new levels of reach, relevance and immediacy with all mobile audiences. Thousands of companies and some of the most demanding brands in retail, media & entertainment, sports and travel & hospitality, trust Urban Airship to deliver the mobile moments that matter to their customers and their business. For more information, visit www.airship.com and follow us on Twitter @urbanairship.