PORTLAND, Ore., – September 17, 2015 – Urban Airship, today announced the results of “The Total Economic Impact of Urban Airship’s Mobile Engagement Platform,” a September 2015 commissioned study conducted by Forrester Consulting on behalf of Urban Airship. Forrester concluded that Urban Airship’s set of solutions would likely generate a risk-adjusted return on investment (ROI) of 878 percent, and a payback period of two months, based on a composite organization.
The complete September 2015 study and infographic are available for download. Following Forrester’s proven TEI methodology, four existing customers were interviewed for the study, including an American retail company with multiple global brands, a retail organization specializing in automated kiosks, a news app operated by a large television organization, and one of the top broadcast media organizations based in the United States.
Among the benefits highlighted in the Forrester TEI study were the following:
- A 10-70 percent increase in one-day mobile commerce sales from a product promoted through a push notification
- A 15-30 percent increase in average spend per customer
- A 20 percent increase in lifetime value of a customer due to mobile influence on purchase behavior
- An increase in app engagement, traffic and sales driven to other channels
“Urban Airship has set the bar for innovative mobile engagement capabilities over the past six years. I believe that this independent study validates what our customers already know, specifically, Urban Airship enables tremendous business value,” said Brett Caine, president and CEO, Urban Airship. “Mobile is the front door of business today. We help customers transform their business on mobile and deliver an incredible ROI on their investment.”
Urban Airship’s Mobile Engagement Platform delivers simple to use out-of-the-box capabilities that enable marketers to build personalized mobile engagement campaigns in minutes. Urban Airship features a broad set of mobile engagement channels including interactive push notifications, in-app messages, an in-app message center and rich landing pages. Marketers are able to drive exceptional business results through a real-time marketing automation engine, cross-channel audience targeting, and analytics.
As a part of the study, Forrester interviewed the head of mobile product for one customer who said, “With features like in-app messages, you can reshape the user experience in the app. The level of customization and creativity of the Urban Airship platform enables nontechnical users to create branded, engaging content.” About Urban Airship Urban Airship is leading the movement of mobile innovators.
Mobile strategies must extend beyond app acquisition or risk leaving 70 percent of users behind within 30 days after the download. Urban Airship helps brands build high-value relationships from the moment of download, increasing engagement 4X and retention 2X to turn users into loyal brand advocates. The Urban Airship Mobile Engagement Platform arms companies with the broadest set of possibilities for creating rich, interactive experiences that drive new levels of reach, relevance and immediacy with all mobile audiences. Thousands of companies and some of the most demanding brands in retail, media & entertainment, sports and travel & hospitality, trust Urban Airship to deliver the mobile moments that matter to their customers and their business. For more information, visit www.airship.com and follow us on Twitter @urbanairship.