The impact that mobile coupons and offers are making on retail continues to grow. For the May release we’re excited to announce improvements to our Wallet Studio product.
With this release, we have added iBeacon support for Passbook and Offer support for Google Wallet. We are seeing significant interest in beacons and digital wallets, with companies doing pilots and proof of concepts for how to get coupons and other digital wallet content to users exactly when and where they need it. These enhancements will help extend the business value of both Apple Passbook and Google Wallet.
Key new capabilities of Urban Airship’s Wallet Studio that made up this release:
- iBeacons for Passbook passes. This extends the existing location support by providing brands with the ability to enter and use up to 10 iBeacons per pass. When the consumer enters within range of a defined beacon, a notification and a pass icon will show on the lock screen.
- Google Wallet Offers is now supported. Consumers can save offers and coupons to their Google Wallet account by using the “Save to Google” button on websites and emails. Consumers can then use the offer in-store by showing or scanning their mobile phone at the time of purchase.
We’re excited about these new capabilities and hope that you are too. For more information on this release, see our May release notes: http://docs.urbanairship.com/dashboard/may-2014-release.html