From Good Push to Great Engagement: Chapter 4
The rules of the game have changed for marketers. Relying on old standards was effective for many years, but you can’t engage with consumers in 2015 using tactics from 1965.
Our experiences as the industry leaders in mobile engagement have provided us with invaluable insights to help today’s marketers go beyond basic and reach their audiences. We have updated these cornerstone principles to make them relevant for current audiences in our latest whitepaper, “The 8 New Principles for Today’s Marketers.”You’ll learn:
How to engage customers in meaningful ways that impact the bottom line
Why it’s key to communicate with your audience across multiple devices
Why creating moments that matter for your users trumps “reach and frequency” every time