It’s that time of the year where we’re sitting down and reviewing what content resonated most with our audience. What a year it’s been! We’ve shared a lot this year — from analytics reports to help you make the most of your mobile investment, to a free mobile engagement vendor RFP.
Heading into 2018, we wanted to pull together our most popular posts to help you think about and refine your digital growth strategy. One thing is clear: mobile is still mighty, but marketers must be thinking about connecting all of their business channels — in terms of messaging and data — to have the greatest impact on their business.
We hope you enjoy these posts and if there’s something you’re interested in learning more about, please let us know! Leave a comment on this post, or contact us here.
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Writing for the Harvard Business Review, our CEO, Brett Caine, shared how executives can stay ahead of the business opportunities mobile engagement offers by staying focused on the bigger picture of what mobile is — and what it can do. Level-set your efforts with these three strategic exercises >>
What if you could figure out just the right frequency for sending push notifications, so you engage and retain more (lots more) of your app users? Well, you can. This blog post summarizes our latest benchmarks on how push notifications influence customer churn & app retention rates. Learn how you can use push notifications to reduce app user churn >>
This year, Forrester Research did their first-ever Wave for mobile engagement automation (MEA) solutions. Get their take on the the bottom-line benefits of partnering with the right MEA vendor, plus a free RFP template and the full Forrester report >>
Learn how push notifications can help you meet your mobile engagement goals. Use these stats to guide adjustments to your mobile marketing strategy — and watch as your app engagement KPIs — and your ROI — improve! One tip? Targeting your push notifications can improve response rates by 4-7x. See the other 6 stats >>
Voice notifications are here — and so are the privacy concerns that go with them. Protect your users and your brand with these tips from our SVP of product and engineering, Mike Herrick. Get tips — and how to join our Voice Notifications Early Access Program >>
Marketers are often worried about sending too many push notifications, but our data actually shows many are not sending enough. If you're not sending regular push notifications, you're leaving user acquisition money on the table. Good news though, we’ve got dozens of ideas you can put to use to boost mobile engagement increase engagement. See 50+ high-value ideas >>
This year we launched our web notifications solutions as a new and vital way to connect with customers — and create value and utility for brands, customers and prospects. Get ideas and best practices for creating web push notifications that get results >>
This post is filled with pearls of wisdom from 14 must-follow marketing minds sharing advice about achieving more and better digital growth. See what experts from Adobe, Google, Fandango. Forrester, R/GA and more have to say. One quote: Edith Yung of 500 Startups says “Think carefully about your app & mobile web strategies & goals.” More thoughts >>
Whether you’ve used mobile wallet passes in your marketing mix before, or if it’s new to you, there’s never been a better time to get excited about what this channel can do. Learn more about how we’re helping brands unlock the potential of mobile wallet by enabling them to create hyper-personalized mobile wallet passes at scale >>
10) 5 Things Every Mobile Marketer Needs to Understand About the EU’s General Data Privacy Regulation
New GDPR requirements take effect May 25, 2018. (That will be here sooner than you think!) These new requirements mean changes to how marketers interact with, collect & store customers' personal information. Is your company ready? Our Vice President of Operations and Security shares 5 questions to help you size up your readiness >>
Bonus Round 1: New in 2017!
Here’s a highlight reel of some of our favorite launches, product enhancements and integrations from this year. We hope you enjoy them as much as we do!
1) Announcing Our Voice Notification Early Access Program
2) How to Send Notifications to Any Channel In Your Marketing Stack: Introducing Channels API
3) Urban Airship App for Salesforce Marketing Cloud Journey Builder: At Your Service
4) Introducing Web Push Notifications
5) Introducing WordPress & Drupal Integrations for Urban Airship Web Notifications
6) Announcing New Predictive Lifecycle Marketing Analytics for Digital Marketers
7) Our New Apple TV SDK – tvOS – is Here!
Bonus Round 2: Client Success Stories from 2017
Last but not least — we’re lucky to have awesome clients who do awesome things with our products. Here are five of our favorite stories we heard this year — we hope they inspire you! (If you have a story to share, we’d love to hear it!)
1) eHarmony’s Multi-Channel Marketing Strategy: A Case Study
2) GameStop’s Playbook for Winning With Mobile Marketing
3)How the Cavaliers and Kings Drive Fan Engagement With Push Notifications
4) How The Body Shop Is Using Mobile Wallet To Support Their Campaign “Forever Against Animal Testing”
5) How One Retail App Uses Push Notifications, Predictive Churn Analytics & More to Grow Revenue
What would you like to see more of (or less of) on the Urban Airship blog in 2017? Leave a comment or contact us and let us know!
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