Melissa Manser

WWDC 2018 Recap: Highlights, New Features & More

Melissa Manser

June 05, 2018

Recapping WWDC 2018 highlights as well as features we’re most excited for & what they mean for digital marketers including a bonus not discussed at the event.

Best Practices

Rich Push Notifications: Mobile Marketers’ FAQs

Melissa Manser

May 21, 2018

Getting started with rich push notifications? Get answers to your top questions.

Airship News & Updates

Two App Analytics Reports You Should Use to Help With App Re-Engagement

Melissa Manser

May 01, 2018

We share two reports that can help you see who is more likely to re-engage and the types of messaging that may be most impactful. Part 5 of a 5 part series.

Analytics & Data

3 App Analytics Reports to Help You Understand Your App Conversion Efforts

Melissa Manser

April 19, 2018

Use these 3 analytics reports to measure your app conversion efforts & drill down on campaign performance. Part 3 of a 5 part series.

Best Practices

Three Ways In-App Automation Can Drive Value for Your Brand

Melissa Manser

March 27, 2018

In-app automation is a great way to drive toward key goals in your app. Here are 3 ways brands can use it — each with triggers & best practices to consider.

Best Practices

Vodafone’s Partnership With Urban Airship

Melissa Manser

February 13, 2018

Thoughts from Vodafone’s Principal Device Manager for Vodafone’s Consumer Products and Services, Thomas Neumann, on what he looks for in a business partner, integrations between our respective teams, and more.

Engagement Channels

Web Notifications Resource Roundup: Information, Ideas and Integrations

Melissa Manser

January 30, 2018

Our top resources on web notifications to help you better understand what they are, what they can help you accomplish & how to add them into your marketing mix.

Uncategorized

Our Top 10 Blog Posts From 2017

Melissa Manser

December 21, 2017

Our roundup of 2017 posts will help you think about & refine your digital growth strategy – from 50+ push notification ideas, to 3 ways to use web notifications.

Industries

How Retail App Dinda Uses Push Notifications, Predictive Churn Analytics & More to Grow Revenue

Melissa Manser

December 04, 2017

Here’s how one etailer upped their game with push notifications & predictive to boost revenue. Learn more.