Deliver App + Web Interactions as Unique as Your Customers with Branching

Static, irrelevant customer experiences come at a high cost today — journey drop off, trust erosion and missed conversion opportunities. These outcomes are less than ideal for growth-oriented teams, yet all too common, unfortunately. Why? Most organizations don’t have the flexibility or organizational agility needed today to meet mobile-first customers where they are with highly customized experiences that match the dynamism and speed at which they engage with brands. 

That’s why we’re excited to launch Branching, another first-of-its kind experience capability, alongside Custom Views. Branching allows you to deliver hyperpersonalized in-the-moment interactions based on each customer’s real-time behavior — all without code. This means skipping irrelevant steps and spotlighting what matters most, so you can keep customers engaged from the very first interaction to long-term loyalty.

Accelerate Time-to-Value With Intelligent, Streamlined Customer Journeys

Your customers aren’t fixed so your interactions shouldn’t be either. Imagine a product tour that highlights the features a customer is most likely to find valuable based on their unique goals and preferences. Or a feedback request that dynamically adjusts questions based on previous responses, only showing relevant questions. Creating these custom experiences has often felt out of reach for most brands due to developer reliance or disconnected, disparate martech solutions.

With Branching, you can now create conditional flows where customer actions intelligently determine the next step in the journey in real-time without developer support or additional spend. Customers only see what’s relevant to their current needs and interests, leading to a more focused and engaging experience. These adaptable experiences eliminate irrelevant steps that cause friction and drop off, while guiding customers down the most direct path to value. 

This level of experience customization has fundamentally transformed app and web experiences across the customer lifecycle — onboarding, surveys, promotions, cross-sell, loyalty campaigns and preference centers. Where relevant, customers can also be automatically added to specific subscription lists to receive future communications based on their interests. 

Capture Cleaner, More Actionable Zero-Party Data with Strategic Flows

When every customer is asked the same set of questions or presented with the same feedback forms, data collected can be noisy and lack the nuance needed for understanding individual needs and preferences. This can lead to inaccurate segmentation, ineffective targeting and missed opportunities to personalize future experiences.

Branching’s dynamic surveys and feedback flows ensure that customers are only presented with questions that are relevant to their previous interactions or stated preferences. For example, if a customer indicates they’re interested in a specific product category, subsequent questions can delve deeper into their needs within that category. Contextual relevance not only increases survey completion rates but also yields richer, more actionable data. By eliminating irrelevant questions and focusing on what truly matters to each customer, you gain clear insights into their motivations and pain points to inform more effective segmentation and campaign optimization.

Implement Dynamic Logic Without a Single Line of Code

Typically, creating dynamic customer journeys with conditional logic requires either syncing up separate tools, or extensive coding and developer reliance. This creates bottlenecks, slows down campaign launches and makes it difficult to quickly iterate and optimize based on feedback.

Built on Airship’s native architecture, Branching enables you to easily map out different paths and define the rules that govern which content is displayed at each step based on button clicks and survey answers to field entries, with more to come. Flexible AND/OR and IF/THEN logic allows you to create sophisticated branching scenarios and rapidly prototype, test and deploy personalized experiences, freeing up developer resources and accelerating time to market. Captured data is available right away and where you need it for segmentation and personalization. 

Experiences Built By the Customer for the Customer

Leading brands like Orange France have already experienced the benefits of native, no-code surveys, driving 30X more response rates than HTML webviews. Branching takes it a step further, empowering brands to meet customers exactly where they are with highly customized content that makes them feel valued, fosters deeper engagement and drives repeat conversions. Our customers have already called it a game-changer and we think you will too. 

To learn more, book a demo with our team of experts or submit the form below to have your Account Manager contact you with more information.

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