Publishers Can Now Create and Send Apple News App Push Notifications Using Urban Airship’s Engage Composer

Urban Airship is proud to be the first to offer third-party support for Apple News app push notifications.

For news media and publishers trying to reach their mobile audiences at the speed of breaking news, seconds (and milliseconds) count. Mobile users expect to get breaking news notifications instantly — and publishers are competing to be there first.

Publishers are also looking to deliver content to consumers through more channels. From Facebook to Twitter to other news aggregators, the way consumers get online news has dramatically shifted.  

With the launch of the iOS 10, publishers now have another powerful distribution channel: the native Apple News app now allows select publishers to send push notifications through Apple News to mobile users who’ve opted in to their channel.

Urban Airship is proud to be the first — and currently the only —  provider to offer third-party support for composing Apple News app push notifications.  

Any publisher approved to send Apple News notifications will be able to use the message composer in Urban Airship’s Engage solution to write the notification text, select the Apple News article for deep-linking, select the market that will receive the notification, preview, and immediately deliver the message to opted-in Apple News users.

(Note: At this time, Apple News is  available in the US, UK, and Australian markets. Publishers will have the ability to select the market segment where they wish to send their notification from a list of their configured Apple News countries.)