Customers expect more from brands today — and banking is no exception to this reality. Whether customers are interacting with their bank in person, on mobile, or on a desktop, banks need to create better digital experiences to meet customer expectations — and compete with mobile-first startups.
According to Forrester’s recent report, “The State of Digital Banking, 2018,” “While many banks have a digital strategy, few have embarked on a true digital business transformation.”
So what can banks do to achieve a transformation? A great place to start is to get the report — available complimentary for a limited time — and learn the insights you need to help improve customer engagement and ROI for your digital engagement efforts.
In the report, you’ll find:
The latest trends and technologies changing the face of customer engagement in loyalty in banking
Research that reveals what touchpoints customers are using the most (from smartphones to ATMs)
A rundown of the strategies digital disruptors are using — from mobile point of sale to digital wallet and beyond — to deepen customer loyalty
Interested getting additional assets to help your digital engagement planning? Here are a few of our favorite Urban Airship planning resources: