Corey Gault

Featuring Harry Parkes, VP of Product In this week’s episode of Masters of Max, Tom Butta welcomes Harry Parkes, VP of Product at OVO, a major energy supplier based in Bristol, England. Harry brings a wealth of experience from the product and design fields, and is at the forefront of boosting consumer engagement and facilitating […]

Featuring Vernesa Ćutuk, CRM Consultant In this week’s episode of Masters of Max, host Tom Butta welcomes Vernesa Ćutuk, a CRM specialist, to the podcast. Vernesa has a diverse career background, working with various industries such as telcos, pharmaceuticals, startups, and mobile apps. Most recently, Vernesa was the CRM Marketing manager for Sleep Cycle, the […]

Positive customer experiences are the cornerstone of brand loyalty and sustained revenue growth. The best way to enrich customer experiences is to harness first-party and zero-party data.  Here, we define zero- and first-party data, explain their value and provide 8 tips for gathering and utilizing more of it.  Understanding First-Party and Zero-Party DataFirst-party data is […]

Customer data is the backbone of any marketing strategy and the linchpin of e-commerce. But today, we’re seeing the clock run out on mining consumer information versus minding customer needs. As third-party data dwindles, first- and zero-party data are taking center stage. The good news is that consumers today are more likely to provide all […]

International Women in Engineering Day is celebrated on June 23 every year around the world, to honor women in the field of engineering. It focuses on raising the profile of women who are changing the field of engineering. To help celebrate the day and the important role diversity plays for every team, we thought we’d […]

One of the few rumors circulating ahead of WWDC 2022 was that notifications would see major enhancements. So we were all eyes and ears, as always!