2021 Airship Altitude Winners Announcement

Michael Lavoie Chief Solutions Officer

Airship launched the inaugural Altitude Awards, aimed at recognizing brands that are leaders in driving reciprocal customer-brand value through the mobile app. We opened nominations around the globe to ask which brands provided the best mobile moments from a range of categories including innovation, engagement, in-app experiences, and partnerships. We were overwhelmed with the amazing initiatives brands are executing within their mobile apps. During Elevate 2021 we announced the winners of the 2021 Airship Altitude Awards.

Innovator Award: FC Barcelona. FC Barcelona leveraged Airship’s Message Center functionality to build an Alert Centre within their app that enables real-time app engagement for live in-game. This new feature has increased visits by 33% and doubled page views.

In-App Experience Award: Red Lobster. Red Lobster implemented an in-app rating survey to capture in-the-moment customer sentiment which increased its app rating on the Apple App Store by 140% while adding more than 45,000 reviews.

Engagement Award: The Home Depot. The Home Depot is creating greater individual personalization in real-time for its mobile app users by leveraging Airship’s External Data Feeds feature. This has led to higher engagement and increased conversions.

Alliance Award: Radar. With Radar’s geolocation services seamlessly integrated into the Airship platform, retail brands like American Eagle are able to better target and deliver more relevant messaging to its mobile app users. American Eagle is using these technologies to create a next-level ‘Buy Online, Pick-up In-Store’ experience for app users.

Congratulations to all of our award winners.